John Brown Publishing has joined up with the Observer to promote the launch of its first women’s title, Bare. A taster copy will be covermounted on this Sunday’s edition of the newspaper, ahead of its launch on 24 August.It will have an initial print run of 165,000 and expects a launch issue circulation of 80-85,000… Continue reading Bare Gets Pre-Launch Exposure In The Observer
WPP released interim results showing a pre-tax profit of over £160m yesterday (see WPP Reports Profits Up 22%). However, shares in the company dropped 1p to end at £9.07.The worst media performer yesterday was Highbury House Communications, which fell 5½p to 52¾p. SMG also fell, by 16p to £3.16½.Tempus had a better day, rising 20p… Continue reading Sharewatch
Enhanced targeting and CRM opportunities will elevate online spend at the expense of direct mail, outdoor and radio advertising As online advertising revenues soar from £50 million at the end of 1999 to £625 million by 2004, direct mail will be the most heavily impacted traditional marketing tactic. Companies that currently advertise online will increasingly… Continue reading UK Online Ad Spend Will Grow To £625M By 2004, Fletcher Research Reports
Cinema admissions last month failed to reach the same total for the same period last year – unsurprisingly as July 1999 saw the release of the record breaking Star Wars: Episode 1- The Phantom Menace (see Star Wars Episode 1 Smashes Box Office Records). Admissions for July 2000 were, at 14.1 million, down 3% on… Continue reading July’s Cinema Admissions Fail To Beat 1999 Figure
Having begun to target London’s high earners with large scale outdoor sites in the Square Mile (see Van Wagner Gives Big Spenders The Big Picture), Van Wagner now has designs on the Capital’s top shoppers.The company’s “One Knightsbridge Green” site is positioned on Brompton Road, between the two stores perhaps most associated with the ultra-rich,… Continue reading Van Wagner To Launch Biggest Billboards On The Planet
Official figures show that the underlying rate of inflation remained at 2.2% last month. The key index, used by the Bank of England to set interest rates, which excludes mortgage payments, remained at the June figure of 2.2%, but is still well below the Government’s target rate of 2.5%. The steadying of inflation makes it… Continue reading July Sees Steadying of Inflation Rate
The best media performer over the last week was Reed International, thanks to interest in its internet publishing activities (see Profits Fall 5% At Reed Elsevier). Its climb of 13p to £5.87 on Friday meant that over the week shares in the company went up more than 10%.Pearson fared less well last week, dropping more… Continue reading Sharewatch
Monday MediaTel’s weekly media focus and analysis, Media Track, is featured in Campaign Media Business.A national newspaper ABC round-up for July will be available on Newsline.WPP, which is set to become the world’s largest advertising group on completion of its takeover of Young & Rubicam (see WPP Buys Young & Rubicam For $4.7bn), releases its… Continue reading The Week Ahead
Month on MonthNational newspapers showed a decrease in sales across the sector of 3.5% for the month of July. Figures from the Audit Bureau of Circulations (ABC) showed that around half of all national titles saw their circulation fall. The most significant exception was Sport First which fought back from a drop in last month’s… Continue reading National Newspaper ABC Round-Up – July 2000
Sky News has launched a streaming video service, allowing readers to catch live news bulletins 24 hours a day through its website, sky.com/news. The move is a further extension of the group’s news activity as competition between multi-channel news providers increases (see Feature: How Much More News Can We Take?).Sky News is now available across… Continue reading Sky News Launches 24-Hour Video Streaming Service
