Capital Radio will launch its first national radio station next year after signing a deal with Digital One to broadcast on its digital radio network. From January 2000, the new channel, provisionally called Capital UK, will play adult contemporary music on the first commercial digital multiplex for the UK.Capital Radio currently operates regional services in… Continue reading Capital Radio To Launch Its First National Station
Revenue Total terrestrial television revenue for September 1999 (including GMTV) came in at £262.7 million, according to agency estimates. The ITV Network showed a year on year increase of 12.9% in its revenue; Channel 4 was up 10.8% and Channel 5’s ad revenue was up 32.4% year on year.Revenue for GMTV dropped back year on… Continue reading TV Market Round-Up – September 1999
Almost half of the population is against the Government’s proposals to switch off analogue television signals by the year 2010. Only 25% of British people think that the end of analogue transmissions is a “very good idea”.These are the results of a survey conducted by CIA Sensor in which 500 adults were questioned about the… Continue reading End Of Analogue Television Is Bad Idea, Says 48% Of The Population
From January next year, UK websites will for the first time report their audited traffic figures over standard periods and frequencies. Under new criteria put together by the Joint Industry Committee for Web Standards (JICWEBS), sites audited independently by ABC //electronic will have to produce figures which begin on the first of each month and… Continue reading Feature: New Standards For Electronic Media Audits
The National Readership Survey (NRS) is to broaden the amount of newspaper sections it covers. The decision was reached at a board meeting last week during which representatives from the groups which conduct the survey, the IPA, NPA, PPA and ISBA, discussed its future development.The issue of section coverage has been a contentious one in… Continue reading NRS To Broaden Coverage Of Newspaper Sections
Revenue Total terrestrial television revenue for September 1999 (including GMTV) came in at £262.7 million, according to agency estimates. The ITV Network took £184.7 million of this, a year on year increase of 12.9%; Channel 4 took £54.6 million, up 10.8% and Channel 5’s ad revenue was up 32.4% at £16.8 million.Revenue for GMTV dropped… Continue reading TV Market Round-Up – September 1999
Shares in WPP took a tumble yesterday after its climb earlier in the week following good third-quarter results (see Sharewatch). Morgan Stanley Dean Witter downgraded its recommendation from “outperform” to “neutral” on valuation grounds. Prices closed down 31p to 643˝p.Cable and Wireless Communications rose yesterday as the group announced the launch of its digital services… Continue reading Sharewatch
New research from the Henley Centre has shown that advertising spend for both newspapers and magazines now offers similar value for money. The time devoted to magazines has seen an increase as the time spent reading newspapers has decreased so that the two now offer comparable ad value in terms of cost per hour of… Continue reading Mag Ads Are Now Better Value
Cable & Wireless Communications has begun to roll out the UK’s first national digital cable service in London and the South-East. The group has been trialling the service in Manchester since July (see Digital TV To Cost CWC £60m).Digital facilities will be available to the 600,000 customers in the area by the end of next… Continue reading CWC Brings Digital Cable To London
Shares in WPP rose by 12p yesterday to a record high of 674˝p. The advertising and marketing group reported a revenue growth of almost 12% in its quarterly trade report (see WPP Reports Revenue Growth).Other companies in the advertising sector reaped the rewards of its success. Saatchi & Saatchi rose 12˝p to 233p.Emap, however, sustained… Continue reading Sharewatch
