Amra, the regional newspaper sales house, has launched the first cross-publisher steering group to set down standards for the regional press industry. The initiative is the first of its kind and aims to break down the barriers, as cited by national advertisers, in using the regional press.The group will meet every two months to agree… Continue reading Amra Sets Up Regional Press Industry Board
The poster advertising campaign for Bravo’s broadcast of the US comedy programme The Howard Stern Show has caused a flood of complaints from around the country and led the Advertising Standards Authority (ASA) to ask for the ads to be removed.The posters, created by Mother, quote from US ‘shock-jock’ disc jockey Howard Stern’s radio programme,… Continue reading ASA Censures Bravo’s Howard Stern Show Posters
The Audit Bureau of Circulations (ABC) has begun an investigation into “apparent irregularities” in the circulation claims of three Trinity Mirror titles. The Birmingham Evening Mail, the Birmingham Post and the Sunday Mercury have been suspended from the audit reports until the inquiry is complete.The Trinity Mirror group, which merged in September (see Trinity-Mirror Deal… Continue reading ABC Suspends Birmingham Titles
Regional sales group Amra has been appointed to represent the Glaswegian, the largest free weekly newspaper in Scotland and the second biggest in the UK after the Manchester Evening News’ Metro. The Express Newspaper group is to join forces with Radio 1 in a marketing campaign targeting students. Students who access the Radio 1 Essential… Continue reading Newsline Brief
Sky One is launching an interactive television show called Skyrocket. The variety and interview programme, to be broadcast on Saturday evenings, will ask viewers to contribute to its content via its website, www.skyrocket.co.uk.From November 20 the 13-part series will broadcast for 25 minutes between episodes of The Simpsons, Futurama and Family Guy. Interactive strands will… Continue reading Sky Launches Interactive Show
Associated Newspapers is enticing newsagents to convert readers of the Sunday Express to the Mail on Sunday by offering cash incentives for each reader that makes the switch. A direct mail campaign has been launched by the group targeting those who have papers delivered to their homes.The newspaper group is reacting to comments made recently… Continue reading Associated Offers Newsagents Cash To Convert Readers
The advertising sector was boosted by the news that Leo Burnett and MacManus are to merge (see Leo Burnett And MacManus Form Global Advertising Giant). Shares in Saatchi and Saatchi jumped 23p to 268p and Cordiant climbed 15˝p to 194p.Pay-TV group BSkyB saw a fall in its share prices yesterday as Rupert Murdoch said the… Continue reading Sharewatch
Global advertising companies Leo Group and MacManus have today confirmed that they are to merge their operations, forming a giant, global advertising network. Provisionally called BDM, the merged group will command annual revenues of over $1.7 billion (£1.0 billion). As part of the deal, Asia’s largest advertising agency, Dentsu, will take around a 20% holding… Continue reading Leo Burnett And MacManus Form Global Advertising Giant
An advert for Dulux in which a woman snips a piece of material from a man’s anorak hood has lead to copycat actions by members of the public. The Independent Television Commission (ITC) received 158 complaints about the series of ads, some from victims who claim to have been “snipped” as a result of their… Continue reading “Snipping” Incidents Sparked By Ad
Yesterday evening’s Media Research Group (MRG) Evening Meeting tackled the issues of measuring audience data in the digital age. The first big step for BARB is to set up a system to measure digital television audiences. Beyond this, however, there are issues of TV and PC convergence, pay-per-view (PPV) and on-demand programming, as well as… Continue reading MRG Evening Meeting – Measuring Digital
