Atlantic 252 has unveiled a new logo and advertising campaign in an on-going attempt to reposition itself. Last year, the national station acquired a new programme director in the form of David Dunne, who was previously head of music at MTV (see Newsline).The station decided it wanted to reposition itself in order to appeal to… Continue reading Atlantic 252 Launches New Identity
After its first three issues, Gilt , the lifestyle/business magazine published by Torch Publishing, is to be made available through the newstrade.The bi-monthly magazine was initially distributed through a specialist mailing list, but increased demand has been an incentive for the title to move into the public domain. The April/May issue, which is due out… Continue reading Specialist Magazine Titles Hit The News Stand
Chris Evans’ Ginger Media has approached Express Newspapers with a bid for its tabloid title, The Daily Star. Evans is understood to have offered Lord Hollick, chief executive of United News & Media (UNM), a straight swap of a 16% share in the Ginger Media Group for The Daily Star. UNM is the parent company… Continue reading Ginger Media Submits An Offer For The Daily Star
The ITC’s latest report states that complaints were upheld against seven adverts broadcast in January 1999Thirty viewers reported that they were unable to take advantage of Leo Burnett’s “Buy one get one free” Big Mac promotion, because restaurants had run out of stock. The complaints were rejected, as the ITC ruled that McDonald’s could not… Continue reading ITC Fields Advert Complaints
Scottish Radio Holdings (SRH) has today announced the acquisition of Scottish-based outdoor advertising contractor, Trainer Outdoor Advertising for £27.5 million. This represents SRH’s first development into the outdoor advertising industry which is currently enjoying a period of strong growth.SRH is planning to inject money into Trainer in order to expand the former’s cross-media offering to… Continue reading Scottish Radio Moves Into Outdoor With £27.5m Trainer Acquisition
The first full year since the acquisition of Grampian Television by Scottish Media Group (SMG) (see Scottish Media Soars On Merger Talk) has seen the latter’s broadcasting turnover increase by 15% to £115.8 million in the year ended 31 December 1998. Year on year ad revenue grew by 6% for Grampian and 3% for SMG’s… Continue reading Grampian Acquisition Grows SMG Ad Revenues
Following on the wheels of the newly acquired Maximum Mountain Bike (see Cabal Communications Buys Maximum Mountain Bike), the recently formed Cabal Communications have continued to spread their wings with the launch of Procycling – an “intelligent, exciting, behind-the-scenes insight” promises Cabal Communications MD, Andy Sutcliffe, – ” into the professional cycling world.”Front Cover –… Continue reading First Issue Review – Procycling
United News & Media, which reported slight growth in its financial results on Friday (see Newsline), rose 22p to 653p by the close of trading last week.Pearson, which sold off its financial data arm, Extel, towards the end of last month (see Newsline), climbed 35p to 1401p on Friday. The Group releases its annual financial… Continue reading Sharewatch
The annual back slapping award ceremony season kicked off with ITV’s screening of the Brit Awards 1999. In years gone by the ceremony has had added publicity, plus healthy viewing figures, thanks to the antics of Jarvis Cocker and one hit wonders Chumbawumba.This year the best the event could throw up was the half hearted… Continue reading TV Viewing Summary W/E 21/02/99
