The annual back slapping award ceremony season kicked off with ITV’s screening of the Brit Awards 1999. In years gone by the ceremony has had added publicity, plus healthy viewing figures, thanks to the antics of Jarvis Cocker and one hit wonders Chumbawumba.This year the best the event could throw up was the half hearted… Continue reading TV Viewing Summary W/E 21/02/99
Risk strategy in advertising pays off in tough economic times, according to new research. Businesses which maintain or increase advertising spend during recession grow faster once recovery starts, according to research carried out by PIMS(Profit Impact of Market Strategy).Talking at a conference, Marilyn Baxter, chairman of the IPA Value of Advertising Committee, said that not… Continue reading ‘Risk Strategy In Advertising Pays Off’ Says IPA
Channel 4’s much heralded interview with former White House intern Monica Lewinsky did not go down too well with the viewing public. Although viewing increased for the duration of the programme, according to unofficial overnight figures the peak audience was only around 3.17 million. The average audience for the hour long programme fell between 2.4… Continue reading Monica Proves To Be An Anti-Climax For Channel 4
The Mirror Group, which yesterday announced pre-tax profits of £100 million (see Newsline), rose only 1p by the close of trading yesterdayEmap gained 58p on its share price, which rose to 1418p. The group’s new weekly entertainment title, Heat, is fulfilling the publisher’s circulation plans (see Newsline).United News and Media lost 14˝p from its share… Continue reading Sharewatch
Emap’s weekly entertainment title Heat is fulfilling its publisher’s hopes, and according to unofficial figures from Emap currently has a circulation of around 100,000. The title launched at the beginning of February after much secrecy at the group, and was call Project J when it was still in the making (see Newsline)The title’s television ad… Continue reading Emap’s Heat Hits Target Circulation
United News & Media, which owns the Express newspapers and three ITV franchises: Meridian, Anglia and HTV, has announced headline revenues today in its preliminary results for 1998, of £2,006 million, an increase of 9.7 from last year. Headline pre-tax profits increased by 1.1% to £290.2 million, and headline earnings per share were up 1.2%… Continue reading United News & Media Reports Slight Growth
The Independent Television Commission (ITC) has concluded that Scottish 2 Television’s proposal to provide a digital terrestrial programme service for the Scottish and Grampian regions would not be against the public interest. The ITC invited public views at the beginning of the year on the proposed launch from Scottish 2 Television, which is a subsidiary… Continue reading ITC Concludes Public Consultation On Scottish Digital Programme Service
IPC Magazines is planning to plough another £7 million into its women’s weeklies sector by extending its Specials programme. The publisher launched Chat, Crime and Passion in February, and the group is planning around 25 Specials for the coming year.In the pipe-line is Chat Fit & Fab, which will be on sale on 11 March… Continue reading IPC Plans Specials For 1999
BSkyB has committed £6 million to a new social marketing campaign called Reach For The Sky. The initiative is aimed at providing 14-16 year olds with careers advice, and has the backing of the Department for Education and Employment. IPC Magazines has promoted Cathy Neale, head of classified sales, to classified advertisement sales director Scottish… Continue reading Newsline Brief
Haymarket Publications, publisher of Marketing, Campaign and now Stuff, has acquired the title Human Resources from Martin Leach Publishing Group. Martin Leach said of the title: “You reach a point in life where you take something as far as you want to.”Human Resources has a controlled circulation of 28,000 and 1,000 subscriptions, and increased its… Continue reading Haymarket Acquires Human Resources
