In the face of an economic slowdown, the commercial radio industry may find that ad expenditure is turned its way as advertisers move away from TV and toward lower cost media. This is one of the findings of the Radio Advertising Bureau’s Advertiser Research.The research reports that advertisers feel that television is becoming prohibitively expensive:… Continue reading Advertisers Feel TV Is Becoming Prohibitively Expensive, Finds RAB Research
Following the previous ABC audit, the food magazine market continues its downward spiral in circulation in the Jul-Dec 1998 figures. Despite 6-monthly improvements for BBC Good Food (4.6%), Family Circle (6.9%), Sainsbury’s – The Magazine (10.8%) and Somerfield Magazine (4.1%), year-on-year comparisons show the food magazine sector has yet to recover to its pre-1998 levels.… Continue reading Food Magazines’ Circulation Decline Continues
The new free internet service provider (ISP) launched last week by Tesco (see Tesco Introduces Free Internet Access) will have content provided by Excite as the result of a deal announced this morning. Excite is to develop specially formatted channel content and internet search engines for the service which is being offered to Tesco’s ten… Continue reading Tesco’s Free ISP Signs Content Deal With Excite
The latest July-December circulation figures for film/cinema magazines sees EMAP’s market leader, Empire, record a slight loss in year on year figures, dropping 3.1%. The magazine that is coming on leaps and bounds is Future Publishing’s Total Film, which rises by 13,570 or 25.7%.In the television listings sector the best performance comes from the freely-delivered… Continue reading Empire Slips While Total Film Continues To Grow
MTV has announced the anticipated details of its three new digital television channels (see Newsline). The three channels will be called MTV Extra, MTV Base and VH1 Classic, and are initially expected to launch on Sky Digital by the summer. Distribution for the new channels will then roll out via analogue and digital cable networks… Continue reading MTV Announces Three New Digital Channels
The latest July-December circulation figures for film/cinema magazines sees EMAP’s market leader, Empire, record a slight loss in year on year figures, dropping 3.1%. The magazine that is coming on leaps and bounds is Future Publishing’s Total Film, which rises by 13,570 or 25.7%. In the television listings sector the best performance comes from the… Continue reading Empire Slips While Total Film Continues To Grow
The Radio Authority (RA) has announced that it is inviting applications for the digital radio licence in Glasgow and the surrounding area, following the advertisement of similar licences for Manchester, Birmingham and Greater London earlier this year (see Newsline).The licence is designed to allow coverage of an adult population (aged 15+) of around 1.8 million.… Continue reading RA Advertises Glasgow Digital Radio Licence
The latest audit for www.sky.co.uk, covering November 1998, has shown a 30% increase in traffic for the site. During November sky.co.uk recorded 9.5 million page impressions according to the ABC //electronic audit. “Sky.co.uk is now a major content site which we will drive to greater heights in the coming months,” says Paul Wright, commercial manager… Continue reading Sky Website Records Traffic Increases
The Independent today launched a new 12-page pull-out sports supplement, Sport. This is to be followed on Wednesday by a new stand-alone 16-page business section. Both supplements will be promoted through a television campaign created by the Independent‘s creative agency, Euro RSCG Wnek Gosper (see Independent Radio Ad Wins Aerial Award).Today’s Sport supplement contains fewer… Continue reading Independent Gains Two New Supplements
On the whole, the changes across the women’s weekly magazines sector during Jul-Dec ’98 were mostly undramatic. The women’s weekly magazine market is the largest sector in the industry in terms of sales, and currently accounts for over 8.4 million net sales (see Newsline). The total circulation of the titles shown here increased by a… Continue reading Thumbs Up For OK Magazine!
