ITV kicked off a major advertising campaign this week. The promotional push is the broadcaster’s attempt to hold on to and win over viewers following the axing of its News At Ten bulletin (see Newsline). If ITV is to achieve its 1999 39% of peak time viewing share target, the rescheduling of its programming following… Continue reading ITV Launches Promo Push For New Weekday Schedule
Channel 4’s much hyped new drama series Sex and the City bounded onto our screens this week and the opening episode had a very impressive 3.43 million viewers. This outperformed even the first episode from the much anticipated fifth series of E.R. which had 3.09 million viewers.Staying on Channel 4, the also much-heralded debut of… Continue reading TV Viewing Summary W/E 07/02/99
Granada saw a solid rise in its share price yesterday, which gained 34˝p to close at 1215˝p. Earlier this month, Granada released a positive trading statement which showed a 6% rise in advertising revenue from the first quarter to December 1998.The Daily Mail & General Trust partially made up for its fall in share price… Continue reading Sharewatch
The Big Issue has adjusted its latest circulation figure to include sales in Wales. This means the total average net sales ABC figure for July-December 1998 increases from 266,926 to 280,617.Subscribers can access the Press database by selecting “Press” from the drop-down box at the top of this page and the ABC Round-Ups from the… Continue reading Big Issue ABC Figure Adjustment
IPC has announced a new editor for its title 25 Beautiful Homes. Since the title’s launch at the beginning of last year, its editors have worked on a freelance basis, and Clare Weatherall will be the first permanent editor to take up the role. An attempt by Talk Radio to run an ad for its… Continue reading Newsline Brief
Ericsson has renewed its sponsorship of Channel 4’s comedy series Frasier for 1999. Three new idents, created by the two groups, will rotate over the next 21 episodes. The editor of IPC’s Womans Journal, Marcelle d’Argy Smith, has stepped down from the post and is to be replaced by Elsa McAlonan, previously acting editor of… Continue reading Newsline Brief
Here is a full breakdown of each title’s performance in the latest ABC audit, by publisher. The titles lists are not entirely exhaustive as certain magazines may not have reported in this or the previous period or may not have been classed a consumer magazine. This list, therefore, is intended as a guide to the… Continue reading July-December 1998 ABCs – Performance By Publisher
IPC Magazines has awarded its £10 million media planning and buying account to Walker Media and Mediacom TMB. Media was previously split between the incumbent agencies Zenith and CIA. Zenith took care of the woman’s weeklies, and CIA Medianetwork focused on the TV weeklies, music and sports group.Under the new contracts Walker Media will work… Continue reading IPC Awards £10 Million Account To Walker and Mediacom
The Newspaper Society is claiming a victory for regional press advertising after winning the advertising campaign for Co-operative Retail Services (CRS), worth over £1.2 million. The campaign was originally planned to be placed in the national press but was moved to regional papers after a presentation by NS Marketing’s Nick Jenkins.“Nick Jenkins presented a strong… Continue reading Regional Press Snatches £1.2m Co-Op Campaign From National Press
A full breakdown of each magazine’s performance in the latest ABC audit, by publisher, is available to subscribers in the Press features list.The titles lists are not entirely exhaustive as certain magazines may not have reported in this or the previous period or may not have been classed a consumer magazine. This list, therefore, is… Continue reading July-December 1998 ABCs – Performance By Publisher
