Mindshare, the operation formed from the merged media arms of Ogilvy & Mather and JWT, will take third place in the table of UK media specialists. Bringing the Network’s £211.15m and JWT’s £174.28m (1996 ACN MEAL billings) together will put Mindshare behind Zenith at £554.29m and TMD Carat with £400.66m.As reported on yesterday’s WPP Buy… Continue reading Mindshare To Take Top 3 Media Spot
Auto Trader‘s Website has been given an ABC audit for August 1997 which shows 1,030,520 page impressions for the site.Lee Williams, new media manager, Auto Trader said ‘The ABC //electronic certificate can now give advertisers the confidence in the massive volume of Auto Trader Interactive’s unique audience.’http://www.autotrader.co.uk/interactive.html
Cinema admission figures for August reveal a 5.4% year on year increase in average weekly admissions, up from 3.69 million to 3.89 million. Total admissions for the month stood at 17.208 million compared to 16.331 million last year.Source: CAA/EDISubscribers can access the Cinema Database by selecting “Cinema” from the drop-down box at the top of… Continue reading August Cinema Admissions Rise 5.4%
Pay Per View football is forecast to bring in £450m of revenue a year by 2003/4, according to a new report from Fletcher Research and Oliver & Ohlbaum.This sum is significantly less than previous predictions which had put the figure as a high as £2 billion on the basis that 10 million people would sign… Continue reading Pay TV Football Worth £450m By 2003
McCann-Erickson was named as agency of the year at last week’s Media & Marketing Europe awards. This prize goes to the agency which, in the opinion of the judges, “delivered consistently creative solutions” across a wide range of product categories. In the awards as a whole, McCann-Erickson features six times, either with a commendation or… Continue reading McCanns Wins M&M Europe Award
The Swedish Association of Advertising Agencies has announced that it supports the Swedish Government’s ban on advertising to children, and will therefore back the Swedish Consumer Council’s campaign of trying to stop the television channel TV3 broadcasting to Sweden by means of a national boycott. The Association says that it canvassed its members on the… Continue reading SW: Agencies Support Ad Bans
President Bill Clinton has spurned the $368.5 billion deal that was reached earlier this year between tobacco companies and various US states that had sued the industry in order to recover the health-care costs of treating smokers who had allegedly contracted their illnesses through tobacco consumption. Presidential approval was necessary for the deal to be… Continue reading US: Clinton Rejects Deal
WPP has agreed to buy Cockpit Holdings Ltd. and its subsidiary Buchanan for an initial cash outlay of £4m. A further payment of anything up to £11m will be payed, the exact figure depending on the Buchanan’s profits over the next five years. This additional cost consideration will be satisfied 50 per cent in WPP… Continue reading WPP Buy Buchanan And Create Mindshare
Cordiant, which will next week hold an Extraordinary General Meeting to finalise the demerger plans it announced in April (subscribers see Cordiant Announces Demerger), expects that Saatchi & Saatchi will be able to increase its proportion of global business while Bates will concentrate on its strengths in local markets.In an interview in the FT Michael… Continue reading Cordiant Sets Out Demerger Plans
