McVitie’s has apparently called for advertisers to organise a boycott of certain ITV regions in protest at airtime inflation.It is reported in Marketing that Mark Horgan, marketing director of McVitie’s UK, called for the move at last week’s Marketing Forum in a debate on airtime inflation, saying “If you asked me to stop spending in… Continue reading McVitie’s In Ad Boycott Call
The Mirror Group and Press Association plan to add yet another vice to the Internet through the introduction of online betting. The service, ‘SportingLife.com’, will take bets on all sports and is believed to be the first of its kind in the UK. Punters can use debit cards to place their wagers.…Also anyone with an… Continue reading Web Round-Up W/E 26/09/97
The board of the Manchester Evening News has “widened its range of expertise” with the appointment of four new heads of department.Debbie Phillips and Mark Rix become joint advertisement directors, with Elaine Darbyshire as marketing director and David Benjamin as finance director joining them. Since cutting the cover price on Fridays the Evening News is… Continue reading Manchester Evening News Gains Four Heads
Douwe Egberts will be sponsoring Channel 4’s new drama series A Dance to the Music of Time. Sponsorship idents will appear both throughout and at the beginning and end of the four two-hour films.Subscribers can access the Sponsorship database by selecting “Sponsorship” from the drop-down box at the top of this page.C4: 0171 396 4444
IPC Magazines and BT have arranged to provide interactive versions of Loaded and Marie Claire magazines via BT’s Touchpoint Multimedia kiosks.The interactive magazines will be launched at the beginning of October to coincide with BT revamping the service. The 200 Touchpoint Kiosks, located all around London, are free to browse and provide a variety of… Continue reading Marie Claire And Loaded Appear On BT’s Touchpoint Service
Don Cruickshank, director general of telecoms watchdog Oftel, has said that he will be stepping down from the post when his term of office ends in March next year.Mr Cruickshank plans to split his time between public and private sector activities. He has already accepted a part-time role with the Education and Public Access Task… Continue reading Cruickshank Steps Down From Oftel
Mindshare, the operation formed from the merged media arms of Ogilvy & Mather and JWT, will take third place in the table of UK media specialists. Bringing the Network’s £211.15m and JWT’s £174.28m (1996 ACN MEAL billings) together will put Mindshare behind Zenith at £554.29m and TMD Carat with £400.66m.As reported on yesterday’s WPP Buy… Continue reading Mindshare To Take Top 3 Media Spot
The ITC will use citizens’ juries to discover what viewers find offensive on television. Two juries will be used in the research neither of which will be open to the press. The purpose of this research is to ensure that the ITC accurately reflects public opinion in its policies and codes. This is the first… Continue reading ITC Uses Citizens’ Juries For Research
In response to pressure from the EC concerning its position on digital TV, the Spanish government has adopted amendments to the country’s laws on digital TV on 12 September. The amendments remove the obstacles to freedom to provide goods and services which are presently hindering the commercial development of one of Spain’s two digital providers,… Continue reading ES: Government Moves On Digital TV
Bert Hardy, chief executive of European Press Holdings Limited, announced today that Peter Gould has joined the Sunday Business as advertisement director.Gould recently left the Evening Standard where he worked in the same role and has also worked for News International as managing director of City Magazines Ltd..The Sunday Business title recently became a subsidiary… Continue reading Peter Gould Joins Sunday Business
