JICRIT, the Joint Industry Commercial Radio IT Futures Group, has issued a guide which states its objectives and the approach it aims to take.The group, which includes representatives from the IPA, CRCA and RAB, wants to “develop IT solutions which remove the administrative burden of planning, buying and accounting for commercial radio activity” – in… Continue reading JICRIT States Intentions
Following its broadcast sponsorship of the last series of Gladiators, Del Monte Fruit Burst has re-signed to sponsor the programme this Autumn on ITV and for the first time the Granada Satellite Broadcasting (GSB) Channels.The deal was negotiated by Sally Blackburn, commercial manager at Laser, and Zoe Fuller at Drum PHD on behalf of Del… Continue reading Del Monte Re-Signs With Gladiators
Ziff-Davis UK has announced the October launch of Corporate PC Direct, a corporate magazine which will have a controlled circulation of 44,535 copies. The twice-yearly publication will be mailed to corporate contacts in 14,867 locations.Corporate PC Direct will be 102 pages with a 50/50 editorial/advertising ratio.Ziff-Davis: 0171 325 6900
The Guardian is to launch a new branded recruitment advertising section for secretarial appointments on September 1.Research by the newspaper apparently indicated that the nature of secretarial work in the ’90s was not being reflected in recruitment advertising. ‘Secretarial Guardian’ will be in association with the Secretarial Advertising Forum, which represents 15 of the UK’s… Continue reading Secretarial Section For The Guardian
Future Publishing is to launch a UK edition of sports magazines No Limits World. The new magazine will have 132 pages and will retail for £2.75. Two issues will be published in November and December before the title goes monthly in February 1998.The Editor has been named as Alison Stewart, with advertising manager being Louise… Continue reading No Limits World To Be Published In UK
A free copy of Northern & Shell’s OK! Magazine was given out free with the Sun today. This follows the other major promotion for the newspaper this year, when it was given away free in February to mark the launch of the Wednesday Lottery. It is thought that this backfired however when people spent the… Continue reading Sun Is OK!
C5’s coverage of the Newcastle/Croatia Zagreb football match on Wednesday evening attracted a peak audience of 3.380 million, which is a TVR of 6.2, according to unofficial data. This is one of the channel’s highest ever viewing figures. The game pulled in an ABC1 Men rating of 8.7 and an ABC1 Adult rating of 6.2.During… Continue reading C5 Football Notches Up 3.4m
The MRG is holding a cricket match for its members on Thursday 4th September at Evershed Sports & Social Club, Hanwell and is looking for team volunteers.The two teams will be captained by Richard Poustie, BMRB and Peter Overy, BBC Magazines. The match begins at 6.00pm.Anyone interested in playing or helping out should contact Nick… Continue reading Call To All Cricketers
Nearly four-fifths of people (79%) would prefer to subscribe to individual cable and satellite channels if they were given the chance according to the latest CIA Sensor survey. At present customers have to subscribe to package deals if they want to access cable or satellite channels and this reduces viewer’s options.The survey also found that… Continue reading CIA Sensor Survey – 79% Want More Choice In Satellite Subscription
TDI is offering a millennium sponsorship package on London’s Underground consisting of 100 branded millennium clocks which will be placed around the system.The 20-inch clocks will feature a 1,000 day count-down panel which will also have the sponsor’s colour logo.Mike Baker, marketing director at TDI, says: “The added benefit to advertisers is the frequency with… Continue reading TDI Launches Sponsorship Package
