Dutch international publishing company VNU Business Publications has launched VNU Communications World following a successful trial issue. Former news editor of Network News Jon Bernstein will edit the monthly newspaper which aims to address “the increasing crossover between the telecommunications and IT industries.”VNU Communications World will be distributed to over 23,000 professionals in the telecommunications… Continue reading VNU Launches VNU Communications World
SeaFrance have agreed a 12 month sponsorship deal with Carlton Television, worth around £750,000. From 22 September the ferry company will be sponsoring Carlton’s 24 weekly weather forecasts.Carlton’s Deputy Head of Sponsorship, Andy Thompson, believes that “sponsorship works best when there is a natural connection.” SeaFrance see the deal as an opportunity to raise their… Continue reading SeaFrance To Sponsor Carlton’s Weather Forecasts
Carlton Food Network and Carlton Select are regarded as “stimulating and refreshing” and can be a contributory factor in a viewer’s decision to take up cable TV, according to research carried out for Carlton by Terry Watkins Research.The chefs featured on CFN were found to be universally popular and though terrestrial food programmes remain an… Continue reading Carlton Channels Appreciated By Viewers
Advertising agency AMV reported its first-half pre-tax profits of £6.12m and a turnover of £207m yesterday. Both figures represent a 30% increase from the same period last year.The company, which has recently secured new accounts from BT, Volvo and Air Lingus, says that the financial success has been planned and budgeted. As reasons for this… Continue reading Abbot Mead Vickers Benefit From Advertising Boom
EMAP Pursuit has now launched Matchfacts.com (http://www.matchfacts.com), which aims to be the Internet’s definitive football information Web site.Based on the Matchfacts section of Match, the UK’s football weekly, Matchfacts.com is a collaboration between EMAP Pursuit, EMAP Online, and system developer Infosis. The site covers every team, every game, and every goal scored in the UK… Continue reading Soccer Weekly Launches Web Site
The Chartered Institute of Marketing’s Quarterly State of the Market Report, published today, predicts that economic growth will nearly halve between 1997 and 1998 as consumer spending reduces significantly.This prediction comes from CIM’s economic adviser Douglas McWilliams and the report indicates that the UK’s GDP will fall from 3.7% (1997) to 2.1% in 1998 and… Continue reading Economic Growth To Fall Between 1997 And 1998
ISBA has said that it is “disappointed” with the ITC’s decision not to extend the amount of advertising minutage on commercial TV (see ITC Rejects Extra Minutage Proposal).In a statement ISBA says that the broadcasters’ responses, which argued against an increase, were “overly-influenced by short-termism” and that these companies will “actually soon start to seek… Continue reading Industry Reacts To ITC Minutage Decision
Following a request from broadcasters, the ITC has ruled to allow advertising breaks in half-hour documentary programmes shown on the three commercial channels. It believes that “the advantages to viewers outweigh any detriment.”The ITC anticipates that the documentary genre will benefit from more frequent peak-time scheduling as a result of centre advertising breaks. It also… Continue reading ITC Allows Centre Break Advertising
Laser has announced the arrival of a new Northern macro to be known as Laser North. From 1st January 1998, airtime for Granada, Border, Yorkshire and Tyne Tees can be bought as a single unit.By unifying the two existing northern macros, Yorkshire Television and Tyne Tees, and Granada Television and Border, Laser hopes to provide… Continue reading Laser Announces New Macro
Trinity International Holdings, the regional publishing group, today announced interim pre-tax profits of £32 million, up 39%. Turnover, excluding the Canadian interests which were sold last year, rose 7% to £165.3m.Ad revenue was up 7%. Trinity report that situations vacant advertising has been strong throughout the first half of the year, though all categories performed… Continue reading Trinity Announces 34% Rise In Profits
