The Observer will be carrying a free 36-page edition of new women’s title Frank this weekend. The paper will also be running a series of ads for the title.Frank, published by Wagadon, will be launched next Thursday. A full review will appear on Newsline.Observer: 0171 239 9696
The Radio Authority is advertising a number of frequencies for local radio licences designed to provide small-scale services within Nottinghamshire and Derbyshire.This is designed to encourage the development of localised radio services in areas other than the main cities where other services are based.…The RA has now assumed responsibility for the frequency planning of restricted… Continue reading Radio Authority Advertises New Licences
Record-breaking cinema attendances are encouraging new advertisers to make full use of the big screen, according to new statistics released today by the Cinema Advertising Association.According to the CAA a surge of blue chip companies are “demanding” to use cinema as part of their advertising mix: Virgin Atlantic, BT Corporate, Christian Dior, Habitat, Audi, Orange… Continue reading Advertisers Demand Cinema Presence
A report from the Direct Marketing Association puts the annual direct marketing expenditure for 1996 at £6.1 billion, up 10% on the previous year.The figures also reveal that the two fastest growing areas of the direct marketing industry are Direct Response TV and Direct Response Radio, with expenditure increases of 38% to £551m and 113%… Continue reading Direct Marketing Expenditure Tops £6bn
It is estimated that around 2.5 billion in over 180 countries will tune in to coverage of Princess Diana’s funeral on Saturday morning.The BBC’s output, which will begin at 9:30am and last until the early evening, is expected to be anchored by Martin Lewis, David Dimbleby and Jennie Bond. ITV’s coverage will also begin at… Continue reading 2.5bn Set To Tune In To Funeral
Xfm, the new London alternative-music station, has met with a very positive response so far from advertising agencies. The station launched at midday on Monday with MC5’s ‘Kick Out the Jams’, a suitably alternative and obscure track played by Gary Crowley. In terms of advertisers, Polydor bought the whole of the first ad break with… Continue reading Xfm Gets Thumbs Up From Agencies
MTV Europe has launched a new Website to complement its pan-European television network and to broaden the penetration and reach of the MTV brand. It will contain exclusive music-related content, graphics and “toys” and the use of “intelligent recommendations” which push content most relevant to site visitors.MTV expects the site to have an international appeal… Continue reading MTV Europe Launches New Website
The July NRS bulletin is being delayed – probably until early next week. NRS now have 3 months of split sample data which needs examining before it is sent out.NRS: 0171 379 0344
Scottish Media Group has confirmed today that it has entered into a new 5 year sales agreement with sales house TSMS for its STV and Grampian businesses.Jerry Hill, chief executive of TSMS, said: “The Scottish Media Group deal is significant to us as it now gives us the opportunity to plan ahead and develop our… Continue reading Scottish Media Re-Signs TSMS
Carlton Food Network has signed a major deal with HarperCollinsPublishers for publication of a series of CFN branded cookery books. The first three publications, which will appear in December, will feature Antony Worrall Thompson, Brian Turner and The Nosh Brothers.Distribution of the books will initially be within all major bookshops, W H Smith, retail outlets… Continue reading Book Deal For CFN
