ITV sales houses Laser and TSMS have agreed to consider carrying extra advertising minutage on the stations they represent, according to Campaign.The move was apparently prompted by Proctor and Gamble calling for more minutage at last week’s ISBA policy conference. Carlton UK Sales has said that although it rejects the principle of more minutage in… Continue reading Sales Houses To Consider Extra Minutage
The Electronic Telegraph is now selling advertising for other web-sites. Chelsea Football Club is reported to be the first client of the newly established new-media sales house.The Electronic Telegraph’s sales team has been expanded to cope with the new business.The Electronic Telegraph: 0171 538 5000
Big names and bright stars form part of BBC TV’s £255 million Spring and Summer package. Auntie has fifteen brand new entertainment shows and nine new dramas lined-up for transmission.Drama addicts will be spoilt for choice, with both Channel 4 and the BBC promising a bag of goodies in this genre. Channel 4 lifted the… Continue reading The BBC Unveils Its Spring Schedule
Nissan is to sponsor Channel 5’s coverage of the England v Poland football match on 31 May as well as the preceding England v Argentina rugby union clash. It is reported that the deal is worth in the region of £100,000.Channel 5: 0171 497 5225
Cordiant, one of the world’s largest global advertising groups and owner of Saatchi & Saatchi, today announced that for the year ending 31 December 1996 it made a pre-tax profit of £41.8 million, compared to a loss of £22.6m for 1995. Revenue was down from £761.1m to £754.9m, though excluding the impact of exchange movements… Continue reading Cordiant Profit Turnaround
FutureNet , the Web site of Future Publishing, a division of Pearson New Entertainment, has signed an agreement with Music Network Classifieds to incorporate the service in the redesigned FutureNet site, to be launched on 14 April *New Address For Futurenet.The restructured site will become an entertainment and information service that incorporates an extensive range… Continue reading FutureNet Relaunches
Flextech Television has announced its new sales and marketing department that will be responsible for the company’s multi-channel venture with the BBC.It is reported that Richard Burdett, currently the vice-president of sales and marketing at Flextech, is to become vice-president of marketing. He will be taking on a greater marketing brief and will become responsible… Continue reading Flexing Its Marketing Muscle
BMP DDB is launching a media spin-off called BMP Optimum on April 7th. The operation will become the fourth largest UK media company combining clients from both BMP DDB and BMP Solutions in Media.The decision to create BMP Optimum is the culmination of a five year period in which BMP has built up its credentials… Continue reading BMP Launches Media Department
David Elstein, chief executive of Channel 5, yesterday announced that the channel had completed the retuning of 90 per cent of VCRs, the minimum amount required by the ITC. This now clears the way for the channel to launch as planned on Easter Sunday.The ITC still has to officially approve C5’s claims, though it is… Continue reading C5 On Target With Retuning
It is predicted that the media industry has good prospects for organic growth which will significantly outstrip GDP, according to a report by stockbroker Panmure Gordon.In its 1996 review, the company’s analysts believe that a buoyant economy will provide a healthy backdrop for those companies with an exposure to advertising. It also predicts that cross… Continue reading Good Prospects For Media Industry
