The Guardian has signed a sponsorship deal which will see its Guide section sponsor Kiss TV’s programme The Edge on Live TV .The deal will run for a year with credits created by Leagas Delaney. The newspaper already sponsors Channel 4’s Film on Four *Guardian Sponsors Film On Four.* MediaTel subscribers onlyGuardian: 0171 239 9696
Flextech is relaunching Family Channel in February as Challenge TV . The change follows on from Family Channel’s themed ‘Challenge Weekends’ which were running earlier in the year. The new channel will continue the pattern of interactive programming strands, which was very successful in attracting new viewers to the Family Channel.Challenge TV will transmit from… Continue reading Family Channel Takes The Challenge
The Lowe Group has today announced that it will be creating a new media company across Europe called Western International Media Europe.The company is the result of a joint venture between the Lowe Group, Initiative Media and Western International Media of the USA. The network will launch in January from Lowe’s headquarters in London and… Continue reading Lowe Group Creates New Media Company
Carlton Communications this morning announced that pre-tax profits have risen from £246.7m to £295.1m for the year ended 30 September while turnover grew to £1.677.5m. Profits in the group’s TV business rose by 5% while other interests such as film processing recorded growth of between 20-30%.Michael Green, head of Carlton Communications, said that the company… Continue reading Carlton Profits Soar
Naked Productions is to launch Naked Talent, a new style magazine that will offer an insight into Britain’s emerging talent, from right across the arts spectrum. At present the company is still looking for financial backing to sustain the magazine beyond its launch.Naked Productions: 0181 741 9622
The Sainsbury’s owned retailer Homebase is launching a new glossy lifestyle magazine. Hitting the newsstands in March, Homebase Living will be produced by contract publishers Redwood and have an initial print run of 750,000.The magazine will publish every four months, have 84 pages and costs £1 with a full page advert costing £9600. Richard Power… Continue reading Homebase Launch New Glossy Magazine
BSkyB’s digital satellite television service is looking less likely to meet its late 1997 launch date, following National Westminster Bank’s decision to pull out of discussions regarding the subsidizing of Sky’s digital set-top boxes. The move comes after Barclays abandoned similar talks with Sky earlier this year.The subsidizing of the boxes is felt to be… Continue reading NatWest Decides Against Subsidizing Digital TV
The Express has appointed Nicholas Rudd-Jones to the newly created post of commercial director. The move comes as the Express looks to sharpen its profile and refocus its marketing activity following its revamp in October.Mr Rudd-Jones responsibilities will include shaping the newspaper’s business strategy, product development and heading the marketing circulation and personnel departments. He… Continue reading Express Appointment
LWT’s prime time Saturday evening show Blind Date has signed a sponsorship deal with travel company Going Places which is believed to be worth around £2m.Going Places is said to be keen to exploit the synergy between its business and the holiday element of Blind Date. The show, which regularly pulls in around 10 million… Continue reading Blind Date In Sponsorship Deal
Channel 4 has announced that it has reached an agreement with the British Athletic Federation and British athletes to cover all major athletic events in Britain in a four year deal starting from February 1997.The new deal replaces the current one between the BAF and ITV which has lasted for 12 years. ITV were said… Continue reading Channel 4 Signs 4-Year Athletics Deal
