Connect, a new monthly Internet magazine from Future Publishing is launching on May 29. Aimed at the 18-34 year old Internet user, it promises to be the ultimate guide to Internet entertainment, bypassing ‘technobabble’ and ensuring users make the most of their online time.Each issue will include an exclusive CD covermount while the editorial will… Continue reading New Internet Title For Future
Not all the titles in this category reported this period. Taking this into account, The West Briton can claim the prize as Britain’s highest circulation paid weekly regional, with 49,457 copies sold in the last six months of last year. The Essex Chronicle is also maintaining a strong position and goes into the number 2… Continue reading Regional ABC’s – Weekly Paid Titles
Eighty delegates either battled through the west London traffic, or walked the half mile from the station in drizzly rain to descend on the Cosmic Comedy Club, situated in a seedy Hammersmith street. They weren’t flocking to another industry party, but to Marketing Week’s Marketing To Adultescents’ conference.It was a surreal setting for a serious… Continue reading Adultescents, The Nomadic Generation
Northcliffe Newspaper Group’s Carmarthen Citizen has been relaunched in a move aimed at providing more of a complement to its sister paid-for title the Carmarthen Journal .The free newspaper will now be called the Carmarthen Herald and will increase its distribution by 500 copies to almost 7,700. This is expected to increase again to 10,000… Continue reading Northcliffe Relaunches Carmarthen Citizen
The National Theatre, on London’s South Bank, played host to the IPA’s tribute to last year’s best advertising campaigns. Good use was made of the setting as the audience in the Oliver Theatre were treated to a spectacular opening as dramatic, gradually louder, music pre-empted the flashing lights of the ‘Guys & Dolls’ backdrop. From… Continue reading It Pays To Advertise
Mills & Allen has promoted its national sales manager, Kevin Shute to director of sales. This follows the resignation of Paul Shearing who has left to become deputy managing director of Poster Publicity.Zest also approved an internal promotion this week, Emma Hewson, previously head of advertising sales, is to take on the newly created position… Continue reading New Recruits
The April issue of IPC’s Family Circle magazine will go on sale tomorrow with a new editorial focus and a new section devoted to supermarket shopping.IPC says that there will be a “re-focus of the magazine’s core values to concentrate on a number of key elements”. These include more of a focus on real life… Continue reading Family Circle To Get New Focus
The February edition of Mediapolis’s Media Monitor reports that box office takings for the top 5 grossing films in 1996 were up more than 50% year-on-year. Accordingly, cinema admissions showed an overall 8% increase year-on-year, reaching 123.5 million. In 1996, 12 films grossed more than £10 million at the box office, the previous year only… Continue reading Box Office Takings Up 50%
Advertising Works 9, the latest in the IPA Advertising Works series, is available from the IPA priced £48.A separate training manual and video, based on the 1996 winners and targeted at the academic community, are also now available from the Institute.IPA: 0171 235 7020
The percentage of female Internet users has grown over the past year from 27% to 35% of all UK surfers, according to the latest research from NOP.Findings also reveal that more than 4.5 million people in Britain have tried the Internet during the past twelve months, with home usage rising from around 420,000 in December… Continue reading Female Internet Users Grow
