In the United States the decision by the Liggett Group, the manufacturer of several famous cigarette brands, including Chesterfield, to state publicly that cigarettes are addictive, will significantly strengthen the hand of the US Food and Drug Administration (FDA) in its efforts to curtail tobacco advertising .Liggett – the smallest of the major US tobacco… Continue reading US: Liggett Admission Encourages FDA
Classic FM will get a new schedule this Spring with more music, a new feel to weekday mornings and new slots at the weekend. The changes, which begin on 1 April, will include: two new shows on Saturdays and Sundays at 12 noon, hosted by Susannah Simons new weekday breakfast show times for Mike Read… Continue reading Classic FM Spruces Up For Spring
Leopard, the Dockland’s based ad agency, has relaunched as Warman & Bannister. The new outfit, named to reflect the ownership of Roy Warman and Terry Bannister, has run ads with the tag-line “Leopard Killed In Docklands. We Name The Guilty Men.” The agency will continue to be based in Docklands.Warman & Bannister: 0171 512 1000
There are substantial differences in the degree to which countries are preparing themselves for the new media age, according to FutureTrack – Europe, a major new study conducted in eleven European countries by the Euroquest partnership. Certain countries and regions show themselves to be very quick on the uptake of new media technologies – Scandinavia,… Continue reading Differences Revealed In Europe’s New Media Uptake
Electronic information provider MAID this morning announced financial results for Quarter 4 1996 which show turnover jumping 57% to £21.4 million. Pre-tax losses were in line with expectations at £7 million. Corporate subscriber numbers trebled however from 1,200 to 3,800 and the company expects to become profitable this year.Michael Mander, chairman of MAID, said: “Having… Continue reading MAID Announces Surge In Turnover
The Scotsman newspaper is to publish a London edition. The paper, which recently appointed Andrew Neil as editor in chief, has made this move in a bid to place Scotland, and the issue of devolution, on the election agenda.Scotsman: 0131 225 2468
CompuServe, AOL, and Microsoft Network have this month increased the gap between their online service subscriber numbers and those of the 12 other companies who account for most of the UK Internet service provider market, according to data published by EMAP Online’s Internet Marketing Hot List. This coincides with the launch this week of the… Continue reading Internet Service Provider League Table Published
The Daily Mail is launching a subscribers only web-site dedicated to the Royal Family. The paper is aiming the site at non-UK English speaking-territories and is hoping to profit from both subscriptions and advertising.The Daily Mail : 0171 938 6000
The Mirror Group has announced financial results for 1996 which show that pre-tax profits have risen to £82.2 million against £77.1 million the previous year. Turnover was up 7% to £537.7m.Within its newspaper division there was a 6.7% rise in advertising revenues and losses from the 46%-owned Independent were reduced by 43%. Losses at L!ve… Continue reading Strong Results For Mirror Group
A report carried out by Willott Kingston Smith has found that British agencies are making profits that for the first time exceed those of pre-recession 1985.All sectors of the industry showed increased income, but the fastest growing areas were found to be direct marketing and sales promotion and public relations. The design sector continues to… Continue reading More Good News For Agencies
