Crosse & Blackwell, Nestlé’s food brand, will sponsor a new afternoon cookery quiz on ITV. The programme, Quisine, will be hosted by Food and Drink’s Chris Kelly and will be shown at 13.25, Monday to Friday, from September 2.The deal was negotiated by Andy Thompson, deputy head of sponsorship at Carlton, Andy Jones, Universal McCann’s… Continue reading New Show Quisine Gets Sponsor
Figures Released today by NRS for periods to July 1996 show that, among the daily broadsheets, the Daily Telegraph performed the worst. In the twelve months to July the Telegraph’s readership dropped by 11.39%, or 321,000 readers, to 2.496 million.The Independent continued to lose readers, with readership dropping 7.39% to 852,000, and the Guardian also… Continue reading Newspaper NRS Figures – July
AMRA strengthened its coverage of the South West by becoming regional sales representative for The Bristol Journal, which has a reach of approximately 250,000.The Bristol Journal was acquired by the Bailey Group earlier this year and has three colour editions; Bristol North, East and South. Bailey is one of the largest publishers in the South… Continue reading Bristol Journal Believes In AMRA
An article in today’s Independent reports that Channel 4 would be worth much less than £1 bn if it was privatised. This is significantly less than the £1.5 bn *(Channel 4 Sell-off Rumours) mentioned earlier this year.The speculation follows Michael Grade’s outspoken comments at yesterday’s Edinburgh International Television Festival against possible moves to privatise the… Continue reading C4 Worth Less Than Expected
According to sources, Dennis Publishing will be launching a new men’s magazine. A bi-monthly title is expected to launch in November priced at £2.50. Dennis Publishing hope to exploit the current boom in the men’s magazine sector *(Jan-Jun ’96 ABC Figures: Men’s Magazine Sector) by focusing on clothing, cars, sports and general male lifestyle.Dennis Publishing… Continue reading Dennis Publishing Attracted By Men’s Market
Most media share prices remained relatively stable last week. The only major fluctuations were due to companies releasing financial results.BSkyB for example had risen 4p to 537p on Monday in anticipation of the results it was releasing the next day. In the event however, despite announcing a 66% increase in profits *(Newsline 20/08/96), its price… Continue reading Sharewatch W/E 23/8/96
The Guardian is in preliminary talks with Jazz FM regarding sponsorship for a regular IT programme.It is believed the radio programme will focus on all aspects of IT, especially the Internet, and the sponsorship would promote the Guardian‘s online service and IT recruitment section. A spokeswoman for the newspaper told MediaTel that trade press reports… Continue reading Guardian In Talks With Jazz FM
July NRS figures are released this week and will be available to subscribers from tomorrow. Last month’s round-up *(Latest NRS Figures Released) showed a decline in readership amongst the daily national newspapers. Although the women’s sector was also in decline, the men’s sector showed healthy growth, particularly with figures for FHM and Loaded.Johnston Press releases… Continue reading The Week Ahead
United News & Media is at the centre of speculation that it is about to announce the sale of United Provincial Newspapers, its local newspaper business.United is believed to have put a price of around £40m on UPN Wales and UPN South East, which include the Llanelli News and Enfield Advertiser titles, though the rest… Continue reading United Set For Regional Sell-Off
With radio advertising revenue increasing in the last year *(Radio Revenue Up By 22.7% In 1995) many advertisers feel the need for greater accountability. In response to this BMRB’s TGI has this week launched a new survey to account for radio growth. The new survey, Wavelength, is designed to complement RAJAR data and will provide… Continue reading BMRB Gives Radio Greater Accountability
