The British Retail Consortium, which represents 90% of the retail industry, has written to the ITC and the Department of National Heritage expressing concern at the retuning task facing Channel 5 before its launch in 1997.The BRC is particularly worried about the limited two-days training which 7,000 unskilled people will be given to retune an… Continue reading Retuning Problems Continue For C5
Yorkshire-Tyne Tees Television was the major casualty last week, when financial results showed a disappointing performance by sales house Laser *YTTV Hits £13.3m Profit. YTTV’s declining ad revenue sent shares sliding from 1237.5p at the start of the week to 1172.5p by Friday. Coinciding with this, Granada shares fell by 15p to 851p on the… Continue reading Sharewatch W/E 6/9/96
National Readership Surveys has today launched its own website in the Media Village. The site, designed by MediaTel, contains background information about the NRS, its methodology, the nature of its data, and subscription details.NRS is also considering the future potential of the site as an additional means of distributing its monthly bulletins to subscribers and… Continue reading NRS Launches Website
Two major magazine launches take place this week, with IPC’s ‘lads’ title Eat Soup *IPC Aims To Take A Bite Out Of Men’s Market launching on Wednesday and Emap Elan’s young women’s title Minx *Minx – Preview Issue Review hitting the news-stands on Thursday. Full reviews will appear on Newsline this week.Financial results this week… Continue reading The Week Ahead
Delegates were invited to wander around the conference room to take part in table debates each lasting a maximum of twenty minutes. Here are a couple of the best.That Number Again … ! presented by Mike Bersin of EMAP Radio Group.This discussion was about how to improve the quality of commercial breaks. Mike went through… Continue reading Radio Convention – Table Talk
Tonight’s episode of Coronation Street will carry the UK’s biggest ever broadcast sponsorship deal, with Cadbury paying £10 million for the soap to carry its logo in credits and break bumpers *Cadbury To Sponsor The Street.As well as the on-air sponsorship credits, which will see an animated version of The Street turn into chocolate, there… Continue reading Biggest Broadcast Sponsorship Begins
The dispute over the England Rugby Union team’s broadcasting deal with BSkyB has been resolved, with England remaining part of the Five Nations rugby tournament.The row first broke out in July, when the rest of the teams in the tournament, Wales, Scotland, Ireland and France, reacted angrily when England signed its own deal with BSkyB… Continue reading England Return To Five Nations
Following the creation of a central IPC circulation department, Sean Singleton has been appointed Specialist Group circulation manager whilst Alun Williams is appointed SouthBank Group circulation manager.Singleton was previously account manager for the Weeklies Group and Williams had been circulation manager for the combined Weeklies and SouthBank department since October 1995. Both of these appointments… Continue reading Appointments At IPC Magazines
Jeff Brownley, director of group corporate affairs at Yorkshire-Tyne Tees Television, this morning played down the row that is threatening relations between Yorkshire and its sales house Laser.As reported on *YTTV Hits £13.3m Profit, chairman Ward Thomas criticised Laser’s performance when announcing YTTV’s interim results, saying that ad revenue had been disappointing and pressure would… Continue reading YTTV Plays Down Laser Row
A packed MRG Evening Meeting this week heard from Simon Broadbent about STAS research and remained unconvinced. The research, based on the models and ideas of John Philip Jones, attempted to examine how effective TV advertising was in influencing consumers buying habits. A formula is used which gives a score for how likely it is… Continue reading MRG Evening Meeting: Thorny Issue Of Effective Frequency
