Zenith Media’s UK Media Yearbook 1996, published this week, reveals that during 1995 total advertising spend reached almost £11 billion, 8.1% higher than the previous year. This is a faster growth than either general economic growth or retail price inflation.The book reveals that 76% of the population reads a daily national newspaper, while quality newspapers… Continue reading Zenith Publishes Media Yearbook
Tyne Tees Television this week launched its new identity and became Channel 3 North East.As reported on *Tyne Tees Television To Change Name, the change in identity is prompted by what the company sees as the “massive regeneration of the North East and the new multi-channel broadcasting environment”.As part of the change there will also… Continue reading Tyne Tees Launches New Identity
An advertisement for Future Publishing’s Total Football in PC Answers has drawn complaints due to its aggressive nature. The ad read “Do you fancy some, pal, or what?” and went on to state “Buy it or we will kick your ribs off.” The Advertising Standards Authority, reporting the complaint in its monthly bulletin, did not… Continue reading Football Magazines Provoke Complaints
EBN, Europe’s money and lifestyle channel, is to begin broadcasting ITN’s “World News” in prime time from September 9th.The contract effectively means that the news show will move from NBC Superchannel to EBN. The deal includes a new half hour review from ITN called “World Focus”, which will be broadcast on EBN on Saturdays and… Continue reading ITN Moves News Programme
News International has this week extended the Times‘s aggressive promotional push. As well as its Monday edition still selling at 10p, this week readers will be able to pick up free any one of a number of magazines which include Cosmopolitan, Company, She, Esquire and Country Living.To receive their magazine readers must collect any four… Continue reading News International Promos Continue
The Daily Mail & General Trust is believed to be in negotiations with BSkyB to set up a new cable channel.The channel, dubbed “Daily Mail TV”, would be aimed at a mostly female audience broadcasting lifestyle and fashion programming to mimic the Mail‘s mid-market appeal. Under the terms of the deal the channel would launch… Continue reading Daily Mail TV Speculation
Scottish Radio has announced that it will be acquiring Downtown Radio of Northern Ireland for almost £9.7m.Scottish Radio has interests in nine radio stations in Scotland and, following interim results in May *Scottish Radio Profits Rise To £3.23m which showed good growth, it was widely believed that the group was in expansion mood. Downtown last… Continue reading Scot Radio Acquires Irish Station
Conde Nast, publisher of Vogue, House & Gardens and Vanity Fair, will be launching two new titles next year.A UK edition of the American Conde Nast Traveller will launch in September 1997, while GQ Active will go monthly in April 1997. The Traveler was launched in the United States in 1987 and its circulation currently… Continue reading Conde Nast To Launch Two Magazines
Yorkshire Tyne-Tees Television today announced interim results which show that pre-tax profits have risen by 80% to £13.3m on turnover of £136m.Ward Thomas, chairman and chief executive of YTTV, did however say that advertising sales had been disappointing and pressure would be exerted on Laser to “deliver to the level called for under our contract… Continue reading YTTV Hits £13.3m Profit
Carlton Communications’ new cable channel, Carlton Food Network, launched yesterday along with industry speculation that it is already considering extra broadcasting at the weekend.The channel, which will show a range of programmes about food and cooking, is currently broadcasting on Carlton Select’s weekday daytime slot between midday and 5pm *Carlton Plans New Cable Channel but… Continue reading Food Channel Considers Extra Hours
