EMAP Nationals is to become the first UK publisher to launch an automotive title in Russia. A Russian-language version of CAR magazine will be launching there on June 8th.The launch will be supported by advertising on Ostankino, Russia’s main TV station, and on the national radio station Autoradio. A poster campaign will run in Moscow… Continue reading EMAP Goes To Russia
ITV has joined with Sky Television to buy four new American programmes in a deal with 20th Century Fox, fighting off competition from the BBC, Channel 4 and Channel 5.The new series are Millennium, the latest project from Chris Carter, creator of The X-Files; The Practice, a legal series from the producer of L.A. Law;… Continue reading ITV Beats Rivals To Buy US Programmes
Media group EMAP has today confirmed the sale of its regional newspapers and printing businesses to Johnston Press for £205 million.The sale, which has been rumoured for some time, encompasses all of EMAP’s regional newspaper and printing activities. These are concentrated in the East Midlands/East Anglia, Yorkshire and Sussex: newspapers include four evening titles in… Continue reading EMAP Sells Titles For £205m
VNU Business Publications has joined up with Network City, Europe’s largest Internet café, to launch Network City London, the first Internet café that provides both Internet access and business services.Opening its doors on June 10, Network City has 25 PCs making it the largest Internet café in Europe. Around 50% of its operations will focus… Continue reading VNU Opens Internet Café
This week sees the launch of G+J’s new weekly magazine, Here! Aimed at BC1C2 women aged 20-34, the 68-page magazine has a cover price of 70p, although with an introductory first issue price of 35p. It had an initial print run of 1.3 million, and is aiming for a circulation of 400,000.The launch comes just… Continue reading Here! First Issue Review
The Times has today fired what may be the first salvo of a summer price war amongst quality newspapers by cutting the price of its Monday issue to 10p for the summer sports season.The move was dismissed by The Independent however in a scathing Leader. It said that the price cut was a “bully’s reaction”… Continue reading The Times Cuts Price To 10p
Emap is expected to make an announcement tomorrow regarding the sale of its regional newspapers interests when it announces its final results. If confirmed, the deal is expected to raise £200 million for Emap.Potential purchasers are believed to include Johnston Press, Newsquest, the former Reed regional newspaper group, and Northcliffe, owned by the Daily Mail… Continue reading Emap Close To Regional Titles Sale
The Radio Advertising Bureau has published its latest Best Practice Guide on what constitutes an effective weight of radio advertising.The booklet, which is intended as a source of reference for advertisers and agencies offers ideas and guidance on past experience. The RAB says that with increasing amounts of advertising money being spent on radio, the… Continue reading RAB Produces Guide To Effective Radio Weights
The theme of last week’s Admap conference, ‘Bonfire of the “JICs”‘, was the question of whether media industry research could survive in the UK in the late 1990s. Chaired by James Best, chairman of BMP DDB Needham and held at the Café Royal, the conference examined the theory that JICs could be done away with,… Continue reading Conference Report: Admap’s ‘Bonfire Of The “JICs”‘
COI, Chiquita Bananas and Cable Communications have won awards in this month’s Aerial awards for radio advertising.It is COI who dominate the awards however since they won two awards for their Army ads entitled Anti-Tank and Think. They were made by Saatchi & Saatchi and push the total number of COI Aerial Awards to five… Continue reading COI Dominate Latest Radio Awards
