Reuters’ new packages for the media and advertising industry will not – for the moment – be coming to the UK. Adways, which includes Reuters Advertising and Media briefing (news primarily); MediaWorld (ratecards) and AdValue (a trading and analysis system, used in over 1,200 US media companies), is to be launched in Germany in July.Kevin… Continue reading Reuters Delays UK Media Launch
BBC1’s new Sunday night comedy drama series No Bananas has premiered with a viewing audience of 10.07 million and a consolidated share of 46%. This made it the second most watched programme of Sunday and the joint 17th watched of the week.Channel 4’s BAFTA award winning comedy Father Ted has managed to consolidate its increase… Continue reading TV Viewing Summary W/E 05/05/96
Competition is hotting up to be the supplier of the standard electronic trading system for the UK TV airtime market, it would appear from yesterday’s ADMAP conference – “Electronic Trading: Bombshell or Bonanza ?”Currently R&B’s NOMAD with 65% of UK airtime booked across its system, is the only player to boast live, paying users, but… Continue reading Electronic TV Trading: Competition Hotting Up
According to GfK’s latest dish and cable ownership survey, dish ownership grew by 19,000 in February this year to a total of 3,414,000. This follows a growth of 26,900 in January. This is however a lower rate of growth than February last year, when the number of satellite homes grew by 32,000.Source: GfK Home AuditGfK… Continue reading Satellite Dish Ownership Grew By 19,000 In February
The annual rate of inflation is down to 2.4% it has been announced today. This is the lowest rate since October 1994.The actual index was 161.3, taking 1985 as the base rate.
Finance Directors are still finding it difficult to assess the benefits of marketing for their companies. This is according to a survey of 100 FD’s from the Times Top 1000 by KPMG and the IPA. Although FD’s are very interested in evaluating marketing effectiveness, marketing directors are still lagging in providing them with the information… Continue reading Marketing Still Difficult To Evaluate
Speaking at an ADMAP conference, “Electronic Trading: Bombshell or Bonanza?” in London yesterday, Mike Cobbe, former MD of Media Buying Services, laid bare the “financial irregularities” and “manipulation” across the existing media buying process.Cobbe described current industry technology as “a bad joke, open to manipulation”. A reasonable size media buying operation would make £0.5 million… Continue reading Electronic Trading: Bombshell Or Bonanza?
The ITC has announced that Diamond Cable was the only company to apply for the local delivery franchise covering the Vale of Belvoir (Newsline 19/02).Diamond proposes to serve 4,545 homes by the end of the year 2000 and has bid the sum of £1. The ITC must now assess the business and technical plans put… Continue reading Diamond Applies For Cable Franchise
Flextech’s first quarter results show that pre-tax losses were £3.6m, an improvement on the same period last year which saw losses hit £4m. Turnover has also improved, rising from £7.4m last year to £9.9m this year.More details regarding Flextech’s latest channel, the Sega Channel, are also emerging. It will launch in July and carry 25… Continue reading Flextech Announces First Quarter Losses
According to AKQA New Media Limited, brands are failing to use the Internet to its full potential. AKQA has identified some key trends regarding how brands approach the Internet; they believe many marketing departments see the Internet as an experiment rather than a commercial reality.Key business objectives, branding and strategy are often neglected on sites;… Continue reading Brands Fail To Use Internet To Full Potential
