The Times has launched its second price promotion this summer, with today’s price dropping to 10p if a voucher is presented from yesterday’s edition.News International would not comment on whether this promotion would replace the current cut-price Monday edition, costing 10p instead of 30p, which will cease when the summer officially ends. When the Times… Continue reading The Times Drops Price Again
The top US rated children’s broadcast service, Fox Kids Network, is set to launch in the UK on October 19 as part of BSkyB’s new multi-channel package *(BSkyB Unveils New Channel). Following the termination of Fox’s talks with Flextech for the acquisition of TCC *(Flextech Cease Negotiations With Fox Over TCC), Fox Kids UK will… Continue reading Fox Kids Network Set For UK Launch
Abbott Mead Vickers, the UK advertising group, showed substantial increases in its interim results compared to the first half of 1995. Profit before tax has increased by 35% to £4.70m and turnover is up by 16% to £159.06m. Operating profit has also increased by 27% to £4.59m.The group believe the increases were helped by the… Continue reading Substantial Increases For AMV
The Department of Trade and Industry has agreed to a Channel 5 transmission request which will mean an extra 4 million people will be able to receive the new channel.Channel 5 will now be able to use a redundant transmission channel, channel 35, on which to broadcast to those homes which otherwise would receive interference… Continue reading C5 And DTI Reach Agreement
Electronic Telegraph, the online equivalent of The Daily Telegraph, launches Fantasy Football League Online 96/97 on September 19. The online league is based on the print version but is more visual and interactive. Users choose a squad of 17 players and are allowed a fantasy budget of £55 million. Managers can select the team’s colours… Continue reading Telegraph Launches 96/97 Fantasy League
United News & Media is believed to have received up to twenty expressions of interest in its regional newspaper business, United Provincial Newspapers, which was put up for sale last month *United Set For Regional Sell-Off. Tony O’Reilly’s Independent Newspapers and Trinity International, the regional newspaper group, are thought to be front-runners in any competition… Continue reading Significant Interest In UPN Titles
According to a report in Sunday Business Channel 5 may have to reduce the advertising revenue forecasts it made to shareholders.It is believed that forecasts of £100m in ad revenue will have to be reduced to £40m after advertisers raised questions about the quality of programmes being offered. As a result of this, shareholders, which… Continue reading C5 May Need To Revise Ad Revenue Forecasts
The Institute of Practitioners in Advertising has released its second ISBA members tracking study, which looks at the IPA effectiveness initiative and attitudes to advertising as an effective business tool.The key findings of the research include: consumer advertising still dominates the marketing mix with 87% of the sample rating it to be very important (up… Continue reading IPA Publishes Tracking Study
IPC has announced that Linda Swidenbank will be the new publisher of Essentials and Woman & Home. Currently publisher of the gardening and photographic titles within the Science and Special Interest Group, Swidenbank first joined IPC in 1989 as assistant publisher on Woman’s Realm, Woman and Me. Her appointment will be effective from October 28.…The… Continue reading IPC And AA Appointments
