According to findings of the quarterly ATMN survey from Propeller Marketing three different types of sexual innuendo secured the top places in the Ads That Make The News (ATMN). The most written about ads campaign during this quarter was the controversial CK Denim clothes range from Calvin Klein.Between July and September 1995, the CK Denim… Continue reading Ad Sex Innuendo Rife – Ads Survey
The Radio Authority has issued its formal response to the Government’s Digital Terrestrial Broadcasting Paper.The main points of the authority’s response are:General Approach The Authority is keen to foster a more positive climate for investment, building on the strengths of the existing analogue system; The principle of the multiplex provider would change the character of… Continue reading Radio’s Official Response To Digital
There has been speculation in the press this weekend that the Daily and Sunday Express have been put up for sale by their owner United News & Media.Industry sources say that Express Newspapers has been up for sale for sometime and United, who also own the Daily Star and the Yorkshire Post have approached numerous… Continue reading Express Up For Sale?
According to GfK Marketing Services the number of installed bases of satellite TV dishes in Great Britain grew by 50,000 in September to a total of 3.179m households, the largest monthly increase this year.Growth during the first three quarters of 1995 was down by 13% year on year, with homes with a satellite dish growing… Continue reading Satellite Dish Ownership Grew By 50,000 In September
No one single television transmission system will dominate in the future, according to Tony Gee, Manager of Digital Terrestrial Broadcasting of NTL (the private company responsible for transmission of television). He was speaking at the latest MRG Evening Meeting.He outlined the technology used for digital transmission, then gave his opinion on what will dictate which… Continue reading Digital TV MRG – No One Television System Will Dominate
Friday’s announcement that Channel 5 Broadcasting was the successful bidder for Channel 5 meant shares in Pearson and MAI, both members of the successful consortium rose by the end of trading. Pearson’s shares were up by 10 to 635, and MAI’s were up by 11 to 323. This morning, at 8:30, there was no change… Continue reading City Boost For Pearson And MAI After Channel 5 News
Virgin Television, whose bid for Channel 5 was rejected on programming grounds, has said that they believe they would have attracted the greatest audience to Channel 5. “The ITC did not share our views on what mix of programming was commercially viable. It appears they have decided on a fifth channel very similar to the… Continue reading Channel 5 Announcement – Initial Reaction
According to press reports this morning, Cordiant, the former Saatchi and Saatchi advertising group are poised to launch a financial restructuring programme with a share issue believed to be worth £120 million.Speculation comes at a time when Cordiant are tackling soaring debts which are understood to stand at around £130 million; however this morning a… Continue reading Cordiant To Restructure?
The Independent Television Commission’s decision to award the licence for Channel 5 to Channel 5 Broadcasting was on the basis of programming quality.The ITC has to award the licence to the highest bidder, providing all quality thresholds are reached, or unless there is a bid of “exceptional quality”. Neither UKTV nor Virgin TV’s bids complied… Continue reading Channel 5 Broadcasting Wins On Programme Quality
Channel 5 Broadcasting, which has today been announced as the winner of the bid to hold the last national terrestrial television channel, has promised it will begin broadcasting on 1 January 1997.Channel 5 Broadcasting’s programming “will show popular programmes every day, and will try to schedule them as far as possible when similar programmes are… Continue reading Channel 5 Broadcasting – Details
