According to press reports this morning, Cordiant, the former Saatchi and Saatchi advertising group are poised to launch a financial restructuring programme with a share issue believed to be worth £120 million.Speculation comes at a time when Cordiant are tackling soaring debts which are understood to stand at around £130 million; however this morning a… Continue reading Cordiant To Restructure?
The Independent Television Commission’s decision to award the licence for Channel 5 to Channel 5 Broadcasting was on the basis of programming quality.The ITC has to award the licence to the highest bidder, providing all quality thresholds are reached, or unless there is a bid of “exceptional quality”. Neither UKTV nor Virgin TV’s bids complied… Continue reading Channel 5 Broadcasting Wins On Programme Quality
Channel 5 Broadcasting, which has today been announced as the winner of the bid to hold the last national terrestrial television channel, has promised it will begin broadcasting on 1 January 1997.Channel 5 Broadcasting’s programming “will show popular programmes every day, and will try to schedule them as far as possible when similar programmes are… Continue reading Channel 5 Broadcasting – Details
Channel 5 Broadcasting, the consortium made up of Pearson, MAI and Luxembourg- based CLT has won the Channel 5 licence, it has just been announced.Channel 5 Broadcasting, which put in a bid of £22,002,000, identical to that of Virgin TV has beaten the highest bidding UKTV, which had been widely expected to win.
Premier Radio, the UK’s first Christian Radio station which launched on 10 June, is launching its second direct marketing campaign in a bid to raise more money for the station.The £7,000 mail-out comes as Premier launches its new autumn programme schedule in response to listener’s demands for a format of more news and talk. The… Continue reading Premier Radio Launches Funding Appeal
The latest IPA best practice sector report, launched yesterday at an IPA/Admap alcoholic drinks advertising seminar, takes a critical view of advertising for this sector.How to Approach Advertising for Alcoholic Drinks has been written for the IPA by Tim Broadbent, Planning Director of Young and Rubicam and Robert MacNevin, Commercial Development Director of Guinness Europe.The… Continue reading IPA – Alcoholic Drinks Advertising
Virgin Television, whose bid for Channel 5 was rejected on programming grounds, has said that they believe they would have attracted the greatest audience to Channel 5. “The ITC did not share our views on what mix of programming was commercially viable. It appears they have decided on a fifth channel very similar to the… Continue reading Channel 5 Announcement – Initial Reaction
Television viewing for the week ending 15/10/95 has risen by 1.5% when compared to the same week last year. Commercial television has for the second week in a row managed to achieve more than 50% share of the television viewing audience (50.6%).Programmes doing well this week include ITV’s one-off drama Bliss, which attracted 9.99 million… Continue reading TV Viewing Summary
CIA Medianetwork has announced it is to merge with The Communication Counsel, which is already 100% owned by the CIA Group.The £20m billing Communications Counsel was known as WM Media until July, when CIA Group acquired it and renamed it TCC. All TCC staff and operations are to move to CIA Medianetwork’s offices, with the… Continue reading Communications Counsel To Merge Into CIA
Madame Figaro – the new bi-monthly fashion and style magazine will be launched this Sunday 29th in the Observer. Madame Figaro used to be a bi-annual title distributed free with the Guardian.The launch will be supported with a 20 second television commercial on ITV, which continues the Observers’ recurrent advertisement theme of the newspaper section… Continue reading Madame Figaro – Observer Magazine Launches
