ITV has unveiled a £583 million pound programme schedule for 1996, “designed to meet head on the increasing commercial pressures of the multi channel environment.”Highlights of the new 1996 season will include two major drama adaptations, Moll Flanders, and Emma; new comedy from the youth market, including the return of Saturday Night Live; a revamped… Continue reading ITV Programming Schedule ’96
In other conference news – the MRG have announced two further papers which are to be presented at the conference in Barcelona, during the New Research Solutions session.The additional papers will be entitled Sections ’95 – the research into Weekend Section Reading, sponsored by Express Newspapers, Leo Burnett and the COI; and The Measurement of… Continue reading MRG Conference – New Papers
ISBA and the IPA are to hold their first ever joint conference to focus on improving client/agency relationships. It will take place at the Marriott Hotel Grosvenor Square on 9 November 1995.The key topics of discussion will be the importance of establishing long-term relationships, what kind of remuneration is best for different situations and a… Continue reading Joint ISBA – IPA Conference
http://www.newscientist.comNew Scientist magazine launches its Planet Science site on the World Wide Web today. The site will be updated weekly alongside the magazine, and will contain a mix of articles lifted from the printed version and material exclusive to the web pages.The site includes lead news stories, news briefs, editorial comment, and book reviews. There… Continue reading Internet Site Of The Week – New Scientist:Planet Science
The Advertising Association has created a Food Advertising Unit, specifically to deal with the role of food advertising. The unit has been set up in response to campaigns led by food activists to target food advertising in the nutrition debate.The FAU will be seeking to open a dialogue with organisations, politicians and civil servants concerned… Continue reading AA Creates Specialist Food Unit To Tackle Critics
According to unofficial overnight figures, ITV last night achieved its biggest lead over BBC1 in terms of share of viewing.Its peaktime share of 53.6% was almost 31 share points ahead of BBC1, which gained 22.8% of the available audience.Wheel of Fortune attracted 10.2m viewers against This Is Your Life’s 5.2m, Coronation Street attracted 16.2m viewers… Continue reading ITV Midweek Ratings Success
Average weekly cinema admission figures for August were 2.98m, a 12.5% decrease in admissions compared with the same month last year, but still higher than July’s figure.Among films shown in the same period last year were True Lies, starring Arnold Schwarzenegger, Wolf, starring Jack Nicholson, and Stargate; this year’s August films included Waterworld, starring Kevin… Continue reading Cinema Viewing Figures – Down 12.5% In August
JVC has signed a sponsorship deal with MTV Europe’s movie show ‘The Big Picture’ from 7 October 1995. JVC will also commit an advertising campaign to promote its JVC Home Cinema Audio Products on the channel.Boris Kaz, Senior Vice president, advertising sales, MTV Network Europe, said “I am delighted JVC have chosen MTV Europe as… Continue reading JVC And MTV – New & Continuing Deals
Jonathan King is set to become the highest paid radio presenter in Britain, in a bid by Talk Radio to boost listeners. He has negotiated a million dollar deal with his bosses at Talk Radio UK, whereby he will be paid the massive sum if he can attract a million new listeners to the station.Nicknamed… Continue reading Jonathan King Challenge To Attract One Million Listeners
The Newspaper Society has announced a radical shake up of its marketing operation as it embarks on a major drive for the regional and local press aimed at attracting an extra £85 million in national advertising over the next three years.Yesterday, Wednesday 4th October, a 53 point action plan was unanimously approved by the Society’s… Continue reading NS Drive For Regional And Local Press
