December’s circulation figures are the first full month’s figures since the closure of the Today paper in November; although impossible to know for sure, it seems the buyers of Today have not all rushed to buy a different paper, but rather the newspaper market in general has fallen.Today’s last circulation figure was 528,000; although both… Continue reading National Press Round-Up – December
The first issue of Quorn House Publishing’s new magazine, Rosemary Conley Diet & Fitness, will be launched on the 18th January 1996. It will cost £1.20 and, as the title suggests, this bi-monthly glossy magazine will concentrate wholly on health, especially problems of weight and fitness. It is aimed at ABC1 women in the 20-44… Continue reading Rosemary Conley Diet & Fitness – First Issue Review
MTV Europe has teamed up with US magazine publisher Ray Gun in a deal that will produce the channel’s first youth culture and lifestyle magazine, entitled BLAH BLAH BLAH. Conceptualised by Marvin Scott Jarrett, the owner of Ray Gun, in association with MTV Europe, the new magazine will be launched in the UK on 14… Continue reading MTV Launches New Magazine
Animal magazine publisher Gong is to launch its third magazine, All About Dogs, on 23 February. The bi-monthly glossy will retail at £2.20 and have an initial print-run of 50,000.A source at the magazine described the editorial content as a “lively, educational and informative view of dogs”, and dealing with any related aspects. It is… Continue reading Gong Publishing Launch Dog Magazine
A recently released report by advertising agency JWT has revealed interesting facts concerning advertising in the festive season. In December six discussion groups were held among groups of women in both the north and south: the groups encompassed three different life-stages: women 25-35 years without children, women 25-35 years with children and women 35 years… Continue reading JWT Research Findings On Christmas Advertising
A northern rival to Cosmopolitan and Marie Claire is to be launched in Scotland this spring. The new title is edited by Grace Franklin, a former Scottish Daily Record features writer.The title, which has an initial print-run of 10,000, will cost £2.00 and is aimed at ABC1 women aged 30 plus. Franklin commented that the… Continue reading Scottish Rival To Cosmo And Marie Claire
Classic FM will be the first national radio station to introduce a research facility for major sponsorship campaigns.The station currently offers selected advertisers two-wave research on campaigns and will now be improving the research services available. Research to determine awareness will be developed and broadened to cover advertising and sponsorship campaigns separately; there will also… Continue reading Classic FM Offers More Research To Advertisers
The Newspaper Society has issued its formal response to the Government’s Broadcast Bill, in which it says that the Bill is discriminatory, and threatens the position of regional and local newspapers.The Newspaper Society points out that the Bill will enable national newspapers and magazines to own radio stations in their circulation areas, but will prevent… Continue reading Broadcasting Bill Is Discriminatory – NS
Sir David Puttnam, the film producer, has approached Lord Rothschild with plans for a worldwide satellite TV education channel, it is reported in the Sunday Telegraph. Apparently Puttnam has approached the BBC and the Open University, but both shelved the idea because it seemed too ambitious.
RevenueNovember was a poor month for ITV in terms of revenue, with ITV’s actual figure down on last year by 1.4% to £147.37m. Channel 4 however, managed an increase of 14.2% year on year up to £43.67 million. This puts the combined ITV/C4 revenue at £191.038 million, an increase of just 1.8% year on year.… Continue reading Television Round-Up – November
