Boots Magazine, the quarterly title which is distributed throughout the stores has been suspended. The title which was only launched at the start of the year has been taken off the shelves pending a review. Poor circulation and disagreements over the distribution of the magazine were cited as the main reasons for the suspension.
Central television’s drama series Soldier Soldier has started its new series well by entering the top thirty programme list at number three. It attracted 15.38 million viewers and had a 62% share of viewing for the Tuesday night it was shown.Other programmes performing well include Heartbeat and London’s Burning, both of which increase on their… Continue reading Soldier Soldier Marches Up The Chart
The July top ten advertising brands have been released, showing the top spending television advertiser to be Sainsbury’s store with a total advertising expenditure of £4359,000. This is a £1705,000 rise on Sainsbury’s television spend last month.The top sending advertiser in the Radio category was McDonalds with an expenditure figure of £522,000. Coca Cola was… Continue reading Register-MEAL July Top 10 Brands
Research manager at Virgin Radio, Sharon Prance, has left the station to set up her own research consultancy called Oasis. Lee Roberts, head of business development at Virgin, will take on her reponsibilities at Virgin.
David Banks is to leave his post of editorial director of the Mirror Group to concentrate on radio. Although he will remain with the group to head its Internet publishing, to write a column for one of the papers and possibly to work for Live TV.The former Daily Mirror editor has been offered a two… Continue reading Mirror Departure
TSMS are to monitor advertising effectiveness in a 2 year project with TN AGB, on behalf of Meridian. TVSPAN will measure both television viewing and product purchasing in 750 households in the Meridian regionThe system will record which programmes viewers watch and their reactions to different advertising campaigns. Advertising content, length, frequency and time shown… Continue reading TSMS To Monitor Advertising Effectiveness
There have been rumours in the trade press that Nigel Dempster is to launch a new women’s magazine set to target Hello! readers. The editorial of the magazine, provisionally titled Dempster’s, will concentrate on celebrity and social gossip with features on health, fashion and travel. Associated Newspapers, for whom Nigel Dempster writes a celebrity gossip… Continue reading New Magazine For Nigel Dempster?
Future Publishing are to launch another craft magazine in the hope of attracting a more mass market appeal.Quick & Easy Cross Stitch which is a monthly, goes on sale on September 21 with an introductory cover price of 99p, normal price £2.50. It is aimed to appeal to cross-stitchers at all levels and has adopted… Continue reading New Craft Title For Future
Overnight figures for Saturday night’s episode of Casualty, have put its audience at twice as many as ITV’s new quiz show Raise The Roof. Casualty managed to attract a TVR of 27 for a peak quarter hour, an average TVR of 25 and 56% share of audience. This is compared to a TVR of 12… Continue reading Casualty Vs Raise The Roof Overnight
Latest figures from GfK Marketing Services indicate that the offer, begun in April, of a dish and receiver for £99 is having little effect on the market – figures for May, June and July show the lowest growth since last September.July’s growth was just 15,000 to a new total of 3,113,000 homes with satellite dishes.… Continue reading £99 Dish Offer Has Little Effect On Satellite Sales
