McDonalds – the fast food chain – has today announced a sponsorship deal with the Football Association Premier League.The FA Premier League deal, worth £1.75m a year to the Premier League Clubs is for two years with a further two year option. The sponsorship gives McDonalds Official Restaurant status and the right to use the… Continue reading McDonalds – Football Deal
Total Football, the new monthly title from Future Publishing has launched today. It has an initial print run of 120,000, is 100 pages long and retails for £2.25 although the first issue is available at an introductory price of 99 pence.In its first issue there is an interview with Stan Collymore, Liverpool’s new record breaking… Continue reading Total Football First Issue Review
Barr soft drinks have announced a new sponsorship deal. The Irn-Bru XS will be the Official soft drink of the Scottish Football Association.XS is a sports drink extending the Irn-Bru range and was launched last month exclusively in Scotland. The sponsorship by Barr will cover the next four years costing in the region of £250,000… Continue reading Scottish Football Association Sponsor
The Media Research Group’s latest evening meeting, held last week, heard Jim Chisholm present his research for the Newspaper Society on the effectiveness of colour v black/white advertising; the Newspaper Society Colour Project.The objectives of the research were: to improve understanding of colour to quantify the level of benefit of including colour to identify active… Continue reading New Research – The Effectiveness of Colour v Black/White Advertising
The Warner Bros company is to invest £50m in new multiplex cinemas in and around London in addition to the existing Warner West End in Leicester Square.The new cinemas will be scheduled to open between January and July 1996. New sites designated for development are Watford, Croydon, Harrow, Finchley, and Dagenham. Two additional London based… Continue reading Warner Bros Cinema Expansion
Pulse FM, the Bradford based Metro radio station which has to be sold under Radio Authority rules following Emap’s takeover of the Metro stations is expected to be sold to a management buyout.Station staff and management are trying to come up with the market price of £10m and it is believed they will have control… Continue reading Pulse Sale – Management Buyout
The latest round of national newspaper circulation figures, for July, show the Independent up over 16% on last July’s figure, to 299,744; the biggest increase of all titles compared to last year. In second place is the Times, up 9.4%. Most newspapers fared better this year than the same period last year.The Sun, however, had… Continue reading Independent Success
The Independent Television Commission has not upheld complaints over the broadcast on Channel 4 of the controversial film – The Last Temptation of Christ.The ITC received over 1,500 complaints from the public, complaining that the film was offensive to Christians. 1,459 of complaints were received before the film was shown. Of the 1,459 complainants, only… Continue reading Last Temptation – Not Offensive
The Radio industry has announced initial response to the Government’s proposals on digital terrestrial broadcasting, mostly positive.The Radio Authority has particularly highlighted the following proposals; the document will make possible an expansion of Independent Radio; the radio spectrum will be able to be used more efficiently and it will provide CD quality sound radio broadcasting,… Continue reading Radio Industry Response Positive
Sunday 13th August saw the launch of the revamped Independent on Sunday. The most noticeable change is the new broadsheet supplement, Real Life, and the business section which now has pink pages.Real Life takes a broadsheet form and is “A lively and exciting section on how we live, love, shop, dress, work and play.” according… Continue reading Independent On Sunday Revamp – Real Life
