British Transport Advertising has signed a sponsorship deal with the Royal College of Art, worth £375,000. BTA has donated poster sites worth £375,000. The six-month sponsorship begins with posters publicising ‘Make Believe’, a contemporary art exhibition.BTA is providing poster sites in BR stations nationwide, including Victoria, Waterloo and Euston. BTA’s Roger Fernley said, “The sponsorship… Continue reading BTA In Arts Sponsorship Deal
The ITC has released the latest cable telephony figures; another 147,000 telephone lines were installed by the UK cable industry over the last quarter. The number of exchange lines grew from 314,000 to 717,000 during 1994. There are now 63 cable franchises which also provide telephony, compared to 43 in January 1994.
Saatchi & Saatchi has stepped up its search for a new chairman after one of the possibles, ex-Reed chief Peter Davis, let it be known he was not interested in the job. Publicity over the legal action and the departure of Maurice Saatchi is thought to have affected Davis’ decision.
The European is replacing its Elan section with a glossy full colour magazine called The European MagaAZine. Editorially it will be an A-Z of lifestyle and culture throughout Europe, so A one week will be architecture, another week it could be art. Some editorial will also be moving from the paper to the magazine, such… Continue reading New European Magazine To Replace Elan
British Telecommunications is the first company to use apples as an advertising medium this week. Promoting discounts in US and Canada calls, stickers on Cox’s apples being distributed at Heathrow and in US companies in the UK read “Core! 40p a minute to the Big Apple”.
David Gordon has resigned as chief executive of Independent Television News. Gordon, who joined in 1993 as a “change manager” said “having turned it around I came to the conclusion that I would like another challenge.” He will stay on until a successor is found. Favourite to succeed is Stewart Purvis, editor-in-chief.
QVC, the home shopping channel, has confirmed that it has no intentions of withdrawing from the Sky Multi-Channels package. This denial follows recent speculation that it would withdraw from the multi-channels package. There has been a lot of publicity regarding heavy UK losses for QVC.However, Mark Suckle, CEO of QVC said “We’re quite happy with… Continue reading QVC Will Remain In Multi-Channels Package
BBC Magazines is to launch a Top of the Pops Magazine in the second half of February. It will be a monthly title, closely linked with the music of the programme. Aimed at 15 year-olds and upwards, it will be targetted at readers who are too old for Smash Hits and too young for Select.… Continue reading Top Of The Pops Magazine
The BBC has threatened Talk Radio UK with legal action over reported attempts to sign Steve Wright after his resignation from Radio 1 two weeks ago (see Newsline 16/1). Steve Wright had announced that he was to leave Radio 1 to pursue his television career, but constant rumours that he will join Talk Radio have… Continue reading BBC Threatens To Sue Talk Radio
The Radio Advertising Bureau has this week launched a new advertising campaign for commercial radio; this is the most ambitious project to date from the RAB, which has been going for three years now. The initial campaign, which features comments from Richard Branson, Maureen Lipman and Lord Attenborough, among others, runs for three months.The RAB… Continue reading RAB Launches £2.5m Ad Campaign
