XL is a new monthly health, fitness and lifestyle magazine for men, launched on the 9th of February. A glossy, high profile feel, XL has 117 pages and a £2.95 cover price. It will, say the publishers, Stonehart, appeal to 25-45 year old men in the ABC1 socio economic group.Editorially, XL has a distinctly sporty… Continue reading XL First Issue Review
A trade press article claiming that the Granada Group is about to mount a joint bid for the Channel 5 licence with BSkyB has been denied by both companies.Chris Hopson, Head of Public Affairs at Granada said, “We are talking to a lot of people, including BSkyB. Our position remains the same – we have… Continue reading Granada Doubtful Re C5 Bid
On the second day of the High Court hearing into an injunction which Saatchi & Saatchi is seeking against Maurice Saatchi, the court was told that Maurice is entitled to poach any staff from his former agency, and cause considerable damage to it, as long as he does not incite Saatchi employees to break their… Continue reading Maurice Allowed To Poach Saatchi Staff Court Is Told
Gramophone Publications Limited is to launch a new magazine on May 1st. International Classical Record Collector, a quarterly title with a cover price of £3.50 launches with an intial print run of 3,500.Editorially covering opinion and research relating to all aspects of classical recordings from the past, ICRC is expected to achieve most of its… Continue reading New Classical Magazine
… Nikki Messham, media research manager at McCann-Erickson, has been appointed research manager at Emap Metro. She will join Metro next week and will support publishers and sales teams as well as working on new magazines.… Nick Hiddleston has been promoted to head of media research at McCanns. He joined McCanns in January 1993 from… Continue reading Agency Appointments
Clients of advertising agencies should stop demanding “value for money” unless they are also prepared to pay good money for good value, according to Bob Willott, Partner, Willott Kingston Smith, accountants who specialise in the marketing services sector.Speaking at the ISBA conference yesterday, Willott said: “The value for money argument is getting over-worked as clients… Continue reading Are Agencies Profiting By Performances?
Advertisers were looking to the future with a discussion on how the advertising industry can fully utilise the quickly evolving sphere of the interactive media. Bernard Balderston, Media Manager, Proctor & Gamble, said “It has become obvious that multimedia and interactive television will bring us to the threshold of the rebirth of marketing communications. Indeed,… Continue reading Pathways Through The Interactive Jungle
According to the Institute for Public Policy Research, the BBC is too open to political influence. In a discussion paper The Future of the BBC the IPPR says that the Corporation, as the country’s largest quango, must be free from political influence.The IPPR says that it can not be truly independent as long as the… Continue reading BBC Open To Political Influence
Mark Palmer of Bates Dorland has won the IPA’s Grand Prix Trophy at the 1995 IPA Media Awards for his paper on the future of the media industry. The IPA awards aim “to encourage innovative thinking and excellence in media planning and to focus attention on the future direction of the industry”. Other category winners… Continue reading IPA Media Awards 1995
There was a record attendance at the ISBA policy conference which was held in London yesterday. The new Director General of ISBA and the conference chairman John Hooper said ” Many companies are keen to attend and discuss the real issues facing advertisers in the coming year.”The tone of the conference was marked by a… Continue reading ISBA Policy Conference ’95
