According to the latest IPA Census figures, the number of people employed in agencies has risen year-on-year, mainly driven by London agencies, and in particular, by increased hiring of executives and media staff.London Outside LondonSept 1993: 11,100 staff at 224 member agencies 8,700 3,100Sept 1994: 11,800 staff at 221 member agencies 8,000 3,100These figures are… Continue reading IPA Census Shows Rise In Agency Employment Figures
Haymarket Consumer magazines are speculated to be in negotiation with Virgin 1215 to produce a men’s AOR music magazine aimed at men between 25-45, according to Media Week. The new title would rival Emap’s Q and Mojo.… IPC is claiming 1 million readers for its women’s weekly title Eva, based on TGI research. A study… Continue reading Press News
News At Ten was the most watched news programme in 1994 according to BARB data, pipping the BBC’s Six-O’Clock News, which had led the way in 1993: Average Viewers 1994 1993 News At Ten 6.6m 6.6m The Six O’Clock News 6.3m 6.7m BBC Nine O’Clock News 5.9m
The latest Quality of Viewing study conducted by the Media Partnership points to deficiencies in the marketing of cable and satellite channels – 70% of those who can view the channels believe programme quality has improved over recent years; less than 10% of non-subscribers would agree.The research also showed that cable and satellite homes are… Continue reading Survey Points To Lack Of Marketing By Cable & Satellite
Channels
Alexis Thompson has been appointed head of promotions and sponsorship at London Radio, replacing Keith Belcher. London Radio represents London News 97.3FM and London News Talk 1152 AM.London News is also said to be pursuing Andrew Neil, who has already turned down opportunities to host his own show on Talk Radio and on the BBC’s… Continue reading London Radio Appointment
A new 15-minute radio programme will be broadcast on stations across the South of England from later this month, based on the Guardian’s entertainment supplement The Guide, and presented by Katie Puckrick.
The Stock Exchange last night launched an insider dealing investigation into the heavy trading of Saatchi and Saatchi shares, in the four hours before the resignation of three top executives was officially announced.Acting chairman, Charlie Scott, addressing investors and analysts today, has said that the company’s falling share price was due to “hysterical press coverage”… Continue reading Stock Exchange Inquiry Into Saatchi Insider Dealing
Four further senior executives at troubled agency Saatchi and Saatchi have resigned, bringing this week’s total to seven.Today’s resignations come from Nick Hurrell and Moray MacLennan – Joint MDs at Saatchi UK, and James Lowther and Simon Dicketts – both Creative Directors.Saatchi’s share price as at 1.00pm was down 2.5p to 109.5p.
Greg Dyke is to return to broadcasting as chairman and chief executive of Pearson’s television interests. Dyke resigned as chief executive of LWT last February, after it was taken over by Granada in a hostile bid.Dyke will join Pearson on March 1 and will be responsible for expanding the group’s television interests worldwide. Pearson owns… Continue reading Dyke Joins Pearson
Viewing figures for BBC1’s National Lottery programme have fallen steadily since the first draw on November 19, which attracted over 20 million viewers. The latest figures, for December 31, show the programme attracting 12.53 million viewers.The top programme over the new year period was BBC1’s Auntie’s Bloomers, hosted by Terry Wogan, attracting 17.85 million viewers.… Continue reading Lottery Viewing Falls
