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The BBC’s deal with Mirror Group Newspapers, under which MGN buys all the merchandising rights to the BBC’s Big Break game is a first for the BBC, according to Adam Richardson, a partner at Leagas Shafron Davis Ayer, MGN’s sponsorship development agency: “This is an interactive game show promotion not a sponsorship deal.”The deal involves… Continue reading MGN / BBC Deal Is A First
The ITV Network Centre has commissioned a new production of Poldark, originally shown on the BBC 20 years ago. The new 2-hour production is likely to form part of ITV’s 1995 Xmas schedule, and will take the story on ten years with the 1970 stars Robin Ellis and Angharad Rees said to be likely to… Continue reading Poldark Returns – On ITV
Sky Television is claiming the addition of a net 180,000 direct to home subscribers in the last three months of 1994, taking total direct to home subscribers to 2.82 million.
UK Living has bought the rights to show the first three years’ episodes of Brookside from Channel 4 – the programme started in 1982. From February 13th, the soap will be screened at 18.30 and 23.00 on Mondays, Tuesdays and Thursdays with an omnibus on Sundays at 19.30. Its launch will coincide with a £500,000… Continue reading UK Living Buys “Early” Brookside
Star TV, Rupert Murdoch’s satellite broadcaster in Asia, has formed a joint venture with four leading entertainment groups – Sony, Warner, Bertelsmann and Thorn EMI – to develop its music channel, Channel V.The move is the latest attempt to challenge MTV, which broadcast its Asian service on Star until a disagreement in terms recently. Channel… Continue reading Star TV Adds Four Partners
Talk Radio, which launches next month, has signed former Sky News presenter Scott Chisholm, and is said to be attempting to add ITV sports presenter Gary Newbon, who is also Central TV’s controller of sport. Agony aunt Anna Raeburn is also said to be a target.
The Cartoon Network is claiming to have gained its highest audience ever – for an episode of The Flinstones in December – 238,000.Overall 1994 ratings give The Cartoon Network an average rating of 1.4 against 1.2 for Nickelodeon and 0.5 for The Children’s Channel.
David Shields, group marketing director at National Magazines since 1982, has been appointed group circulation director, succeeding Joan Barrell, who is retiring.Nat Mags’ circulation department will be known as circulation marketing from now on.
Golden Rose, parent company of JFM, is to go ahead with a partial flotation in the spring, valuing the company at about £13m. The company will operate the new women’s service Viva, launching in the summer.