Green Flag, best known for National Breakdown, was finally confirmed as the new sponsor of the England football team yesterday in a £4m deal, which had been widely rumoured for some time.The package takes in logos on England’s training kit and tracksuits and the sponsorship of internationals at Wembley and runs through to the next… Continue reading England Team Sponsor Confirmed
Piccadilly Radio has retained the AM and FM licences for the Manchester area, effective from April 1996. There were no other applicants.The Tunbridge Wells and Sevenoaks licence has been awarded to Kent and Sussex Radio. There were four other applicants.Contact: Andrew Dean – 0892 661892
A correction to the item that appeared yesterday on Newsline: It is confirmed that David Porter was made redundant as media director of Landsdown Conquest last November. Sharon Catt, media manager at the company,has taken on the role of head of media – not media director as was initially reported.
According to a report in today’s Financial Times, it emerged last May that any vote on Maurice Saatchi’s future among the company’s shareholders would go against him. Financial advisers S.G. Warburg and UBS Securities told the board meeting in December – at which the decision was taken – that only 3.2% of the company’s shareholders… Continue reading Background To Saatchi Exits Emerges
According to the latest IPA Census figures, the number of people employed in agencies has risen year-on-year, mainly driven by London agencies, and in particular, by increased hiring of executives and media staff.London Outside LondonSept 1993: 11,100 staff at 224 member agencies 8,700 3,100Sept 1994: 11,800 staff at 221 member agencies 8,000 3,100These figures are… Continue reading IPA Census Shows Rise In Agency Employment Figures
Haymarket Consumer magazines are speculated to be in negotiation with Virgin 1215 to produce a men’s AOR music magazine aimed at men between 25-45, according to Media Week. The new title would rival Emap’s Q and Mojo.… IPC is claiming 1 million readers for its women’s weekly title Eva, based on TGI research. A study… Continue reading Press News
News At Ten was the most watched news programme in 1994 according to BARB data, pipping the BBC’s Six-O’Clock News, which had led the way in 1993: Average Viewers 1994 1993 News At Ten 6.6m 6.6m The Six O’Clock News 6.3m 6.7m BBC Nine O’Clock News 5.9m
The latest Quality of Viewing study conducted by the Media Partnership points to deficiencies in the marketing of cable and satellite channels – 70% of those who can view the channels believe programme quality has improved over recent years; less than 10% of non-subscribers would agree.The research also showed that cable and satellite homes are… Continue reading Survey Points To Lack Of Marketing By Cable & Satellite
Channels
Alexis Thompson has been appointed head of promotions and sponsorship at London Radio, replacing Keith Belcher. London Radio represents London News 97.3FM and London News Talk 1152 AM.London News is also said to be pursuing Andrew Neil, who has already turned down opportunities to host his own show on Talk Radio and on the BBC’s… Continue reading London Radio Appointment
A new 15-minute radio programme will be broadcast on stations across the South of England from later this month, based on the Guardian’s entertainment supplement The Guide, and presented by Katie Puckrick.
