Arcbuild ’94, readership research of the building industry, has been released. Building, The Builder Group’s title, came out as the best read title out of all the building workers identified, with a total average issue readership of 38%. The survey covers architects, surveyors, engineers, contractors and housebuilders. Second in the survey was Building Design, with… Continue reading Arcbuild ’94 Results
Research commissioned from Media Audits by The Independent in June, profiles readers of the paper using BARB Additional Panel data. This panel questions all respondents on the paper they read in the last seven days.Independent readers are said to prefer BBC to ITV and watch more Channel 4 than most broadsheet readers. 64.6% described themselves… Continue reading Profile Of An Independent Reader
Despite claiming that EMAP’s offer of 181p a share does not reflect the company’s “improving performance” (see results, Newsline yesterday), Trans World Communications has recommended EMAP’s £71m bid.Last week The Guardian Media Group, which owns 20% of TWC, failed in a High Court bid to prevent EMAP’s takeover, claiming it broke rulings restricting the number… Continue reading Trans World Gives In To Emap Offer
All figures relate to the percentage reach of that particular programme to all reader of that particular newspaper (e.g Coronation Street reached 29.8% of Daily Mail readers during June).The data was calculated by Media Audits using BARB data from June 1994 where the panel registered newspaper readership. Sun Mirror Star Sport Today Mail Express Coronation… Continue reading Television Viewing By Newspaper Readers
National Magazines’ House Beautiful, which cut its cover price to £1 for the August issue “to boost a weak summer market”, has announced a more permanent price cut from £1.40 to £1.30. Its most direct competitor, Homes & Ideas costs £1.20 monthly.House Beautiful announced a new ABC of 320,396 recently, 6.7% down on July-Dec but… Continue reading House Beautiful Cuts Price
Independent radio group Trans World Communications has revealed pre-tax profits of £1.29m for the 6-months to June 30, an increase of more than 400% from last year’s £0.25m.
The Independent is claiming an increase of 30,000 in sales in its first week at 30p (was 50p).Sources suggest that The Times’ sales dropped marginally – by 5,000 copies,about 1%.
British film Four Weddings And A Funeral has grossed 20m at the UK Box Office, the first British film to do this and only the sixth in history. It is now the second most sucessful film of 1994 behind Mrs Doubtfire. 1. Mrs Doubtfire (12) £20.9M 2. Four Weddings And A Funeral £20.6M 3. Aladdin… Continue reading Four Weddings Breaks £20m
UPN’S daily title, The Sheffield Star will relaunch as a tabloid on September 14th. The paper has seen sales drop by about 30,000 in the last five years to 105,446 (July-December 1993). A change in “editorial culture” will see news and features being combined. UPN is said to be planning other relaunches, but not as… Continue reading Sheffield Star To Go Tabloid
