The NRS commissioned research by BJM into readership of newspaper sections has been released, finding that the interests a reader may have, relating to the topic interest question, do not necessarily correspond to the relevant paper or sections read or looked at. There was also some difficulty with respondent understanding of the question.It was found… Continue reading Sections – Qualitative Research Results
Tony the Tiger and Kellogg’s Frosties are to sponsor the new series of Gladiators, which starts on Saturday 3 September at 6.45pm. The deal covers 25 programmes, and includes a Gladiators themed on-pack promotion.
According to the latest JNLR/MRBI Listenership Survey, Independent local radio stations have increased their lead over RTE Radio 1. The independent stations now have a national market share of 42% (up 1%), compared to RTE Radio 1 at 37% (down 1%) and 2FM at 21% (up 1%).Michael O’Keeffe, Chief Executive of the Independent Radio and… Continue reading Irish Independent Local Radio Increases Lead
The NRS has decided to commission research into the readership of newspaper sections. The board has decided that a separate survey is needed, as there are difficulties involved in measuring section readership using recall prompt cards, as in the NRS main survey.Roger Beeson commented that he was “pleased with the decision, to work off- survey,… Continue reading NRS Newspaper Section Research
The Sun has pulled out of its £1m sponsorship of Family Fortunes, after an ITV decision to move the programme from Friday to Saturday. The rescheduling will reduce impact on sales because of the extra delay before the Monday edition. The Family Fortune deal was announced together with 3 other game shows, Wheel of Fortune,… Continue reading Sun Withdraws Family Fortunes
The MRG evening held on 25 August was the first in a series held to celebrate 30 years of the MRG. Brian Jacobs, International Media Director of Leo Burnett was billed as speaking on “Why UK Media Research is the Best in the World?!” However, the first thing he asserted was his preferred title was… Continue reading Is UK Media Research The Best In The World? – MRG
Guardian Direct is to sponsor the Lawn Tennis Association’s British Nationals Championships, which take place from October 29 to November 6.
The Sky TV Guide launches this week; it has a circulation of 2,700,000, being mailed to all Sky subscribers.The glossy monthly has 148 pages, of which 27 are given to ads, although 14 of these are house ads for Sky channels such as Bravo, Nickelodeon and Discovery. This is an ad:ed ratio of 18:82. Big… Continue reading Sky TV Guide – First Issue Review
Unconfirmed reports in todays Daily Mail suggest that the Football Association has signed a £15 million deal with brewers Courage for sponsorship of the FA Cup. It comes after England’s failure to reach the 1994 World Cup which deprived the FA of some much needed revenue.The FA have made it clear that the sponsor’s name… Continue reading Fa Cup Sold For £15m
Growth of installed satellite TV dishes during the first six months of 1994 was 200,000, the lowest six-monthly growth recorded by monitoring company GfK, since they began measuring the market in 1991.However, satellite dishes grew by 34,000 in June, to 2,666,000; this is significantly better than the 20,000 increase measured during May. GfK’s commercial director… Continue reading Satellite Growth Slowing Down
