The Times is to become the first broadsheet to sponsor a TV quiz show, as it announces a sponsorship deal with the Channel 4 series Countdown. The sponsorship will run for six weeks from next Monday, and is believed to be worth £250,000. It will include gamecard promotion in the paper.In July, News International announced… Continue reading Times To Sponsor Countdown
London Radio, replacing LBC on October 5, has announced that its two London speech services will be known as London News 97.3FM and London NewsTalk 1152AM The names and services have been changed since Reuters bought the licences in May. The station will aim to capture a younger, more male and upmarket audience than LBC,… Continue reading London Radio Launch
The government yesterday approved the sale of London Transport Advertising to the consortium led by the largest transport advertising company in the US, Transportation Displays Incorporated. *OUTDOOR£ for news store
EMAP Metro’s circulation figures have been released, with most titles recording year on year rises. Empire, the film magazine fared best, up 14%, with the male interest title Q, following recent trends in the sector, up 9% year on year.Mojo, the new music title did not release a figure, but EMAP point to the launch… Continue reading Latest Jan-Jun ABCs – Emap/Readers Digest
According to research from CGA Direct, the household insurance broker, the information highway is heralding a revolution in the way financial products are designed and sold.Research was conducted among 500 homeowners into the way they buy insurance; 44% said that they would consider buying financial products as a result of direct response advertising on television,… Continue reading Information Highway Research
Bell Atlantic, the US telephone company, has confirmed plans to press ahead with a video network. The deal would involve establishing a TV studio to provide programming for new digital networks, as well as buying from existing studios.
ITV has signed a new contract for the domestic coverage of British Athletics. The contract covers 1995 and 1996 with an option to extend for a further two years; it will incorporate the top three indoor and four outdoor events, including the London Grand Prix meeting at Crystal Palace.ITV will also continue to feature exclusive… Continue reading ITV Signs New Athletics Deal
Viacom, the group which includes MTV, has reported a massive increase in earnings for the second quarter of 1994 to $221.7m, aided by growth at MTV.
EMAP has bought three UK golf titles from The New York Times for £11.25m cash. Emap is buying Golf World, Golf Weekly and the trade publication Golf Industry News, as well as the rights to re-publish articles from the US company’s Golf Digest Title. EMAP outbid IPC for the titles.EMAP already owns Today’s Golfer and… Continue reading Emap Acquires Golf Titles
The latest national newspaper ABC circulation figures show the Times with a circulation of 599,358. This is a massive increase 66.6% year on year, with circulation increasing by 245,000 since last September when the cover price was reduced to 30p. The Times’ share of the quality daily market has increased from 15% a year ago… Continue reading Times Up 66.6% Year On Year
