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Coors Extra Gold is to sponsor Sky Television’s coverage of the American Major League Baseball.Nescafe has renewed its sponsorship of Virgin 1215’s Big Red Mug Show on Saturday Mornings. The three year-deal is worth £2m.

EMAP has bought FHM, the independently owned men’s style magazine FHM. From the June issue, the title will be published by EMAP Metro, alongside its other male targeted magazines, Q, Mojo, Empire and Premiere.

At the PPA Magazines 94 Awards held on Tuesday night, What’s on TV was awarded the Consumer Magazine of The Year Award. Judges said, “This title has held its own against both newspaper listings and other well-established rival listings…its brilliant layout enables readers to get in and out of the magazine very easily.”Other awards were:Magazine… Continue reading What’s On TV Wins Consumer Magazine Of The Year Award

Gold Greenlees Trott plc has formed a new media agency with the CIA Group, called Media Solutions Group. The joint venture will consist of GGT Advertising’s media department in London and the Manchester based media independent, CIA Media Solutions Ltd.The new media independent will be based in both London and Manchester, and will have combined… Continue reading GGT/CIA Joint Initiative

Reed Regional Press is to use direct copy transmission facilities through BT’s ISDN lines. The system will be available by the end of May, and will give advertisers’ direct access to Reed’s regional papers. Reed is the first major regional publisher to offer this service.NEW PRESIDENT FOR NEWSPAPER SOCIETYGerry Holbrook, managing director of Yorkshire Post… Continue reading Reed To Use ISDN

The Independent is to launch a daily London section from Tuesday May 10. Called Independent London, the Monday to Friday supplement will be a 16-page tabloid, of which three pages will be advertising, with additional classified. Editorially, the first 5 pages will cover London news, then there will be comment and letters, followed by arts… Continue reading Independent London Section On May 10

MTV has announced that it has ended its agreement with Star TV in Asia, and is to launch a separate wholly owned MTV channel for the Asian marketplace by the end of the year.UAP APPOINTS BURDETT FOR AD SALESUnited Artists Programming has appointed Richard Burdett as its new Vice President of Advertising Sales. Burdett was… Continue reading MTV To Launch Own Channel In Asia

The average weekly cinema admissions figure for March came in at 2.68m, up by a massive 73% on March 1993. The current trend of increasing cinema admissions shows no sign of declining, with the average weekly figure for the first quarter of 1994 up by 23% year-on-year.The dramatic year-on-year increase in March can be attributed… Continue reading March Cinema Admissions

Carat UK has published its 1994 Spring edition of the European Carat Media Forecast. The European media market is predicted to increase by 4.2% in current terms, which after inflation has been taken into account is a real growth rate of 1.7% Further growth is expected for 1995: 4.8% at current prices which represents real… Continue reading European Media Market Will Increase By 4.2% In 1994

Food manufacturer HJ Heinz is to stop using TV advertising this year in favour of direct marketing. The company’s chairman and chief executive Tony O’Reilly believes that mass marketing is giving way to more targeted selling techniques. Heinz has built a database of 5.6m homes which it plans to use to send out discount vouchers.… Continue reading Heinz To Swap TV For Direct Marketing