The Advertising Association has decided to re-establish their tradition of inviting a national figure to make a statement of principle on commercial communications; Sir Michael Perry, chairman of Unilever and President of the AA will be the chosen speaker. The lecture will be on July 7th, and is entitled, “The Brand – Vehicle for value… Continue reading AA President’s Lecture
National Magazines is to launch a quarterly health and beauty title in October, competing directly with Marie Claire’s recently launched Marie Claire Health and Beauty.The magazine will use the Cosmopolitan brand name, but will not be just an expansion of the health and beauty coverage already in the magazine. It will cover news, investigative features… Continue reading Cosmo Health And Beauty Launch
There are plans to launch a new business daily newspaper to rival the Financial Times, according to a report in today’s Independent.The plan is the idea of the city editor of the Mail on Sunday, Clive Wolman. At the moment he is approaching publishing groups to back the paper; those believed to have been approached… Continue reading Business Daily To Rival FT
MTV Europe is likely to become encrypted in the first quarter of next year. After a promotional period of around three months, MTV’s Astra feed will be encrypted in both of the common VideoCrypt variants and will be made available to subscribers through Sky’s Multi-channel package and the MultiChoice packages, although MTV claims no firm… Continue reading MTV Europe To Become Encrypted
Today at the IPA a discussion was instigated by Roger Holland of JICREG into the desirability and inherent difficulties of achieving an agreed source of population data for use across TV,radio and regional press analysis.Richard Webber of research company CCN stated that his company was keen to address the concerns of his clients over conflicting… Continue reading Universal Universes
Maurice Saatchi, speaking last night to women advertising executives in London, said that the advertising industry should end “vague, sloppy thinking” and get back to “Simple and direct” messages.He described an industry lacking a sense of direction; “The advertising industry now is more lacking in self-confidence, self-worth, than at any time I can remember”, he… Continue reading Saatchi Calls Industry Sloppy
Today the Independent launches its tabloid London section, Independent London. The section is very thin, with only sixteen pages; there are two pages of ads, one display, for Mercury, and one of classifieds.The first five pages carry London news, with articles on school places, a battered women’s sanctuary, and 24-hours in Piccadilly. There follows arts… Continue reading Independent London – Review
At the Magazines 94 Conference last week, research into the quantitative contribution of magazines in a variety of campaigns, especially TV, was released. Called Hearts and Minds Advertising, it uses case studies to show that a campaign on TV can be greatly improved by the use of magazine advertising.The study also shows that more money… Continue reading Magazines Work With TV – PPA Research
The government will not now give the ITC its decision on possibilities for the Channel 5 frequencies in time for the ITC meeting on Monday 16 May. Peter Brooke had told the ITC that he had hoped to have a verdict in time for the meeting; the decision is expected within the next few weeks,… Continue reading Channel 5 Delay
Ian Locks, Chief executive of the PPA, told delegates in the opening speech of the Magazines 94 conference that they have to find a way to co-exist profitably with the new multimedia, or end up “dinosaurs” of the media world.First to speak was John Mellon, chief executive of Reed Publishing Europe, who began by highlighting… Continue reading Multimedia Is Already Here, Publishers Told
