Ian Locks, Chief executive of the PPA, told delegates in the opening speech of the Magazines 94 conference that they have to find a way to co-exist profitably with the new multimedia, or end up “dinosaurs” of the media world.First to speak was John Mellon, chief executive of Reed Publishing Europe, who began by highlighting… Continue reading Multimedia Is Already Here, Publishers Told
The BBC has today announced an alliance with Pearson plc. The two companies will aim to aid each other in the development of satellite-delivered television services in markets around the world.The first move will be two new BBC European television channels; one for entertainment which will be funded by subscription. The other will be a… Continue reading BBC Enters Global Media Market
The Radio Advertising Bureau has announced details of the Commercial Radio Convention, to be held in Dublin on October 27-30. The Commercial Radio Convention, which is expected to attract over 500 delegates, incorporates the AIRC Programme Controllers’ Conference, The Sponsorship and Promotions Managers’ Conference and the RAB’s Advertiser Seminar.There will be separate focused events for… Continue reading Commercial Radio Conference
Banks are soon to offer the possibility of advertising on their cash dispenser screens, according to a report in today’s FT. Two high street banks are planning to test the scheme later this year for a three month trial.Ads on the screens will be accompanied by money-off coupons to be dispensed with the cash. Advertisers… Continue reading Cash Dispenser Advertising
Morgan-Grampian has launched two new business titles. Essence is a quarterly magazine for community pharmacists. Editorially it will cover news, features on herbal remedies, osteopathy, vitamins and minerals. The title will have an initial print run of 12,500, and will be circulated free to the readership of Chemist and Druggist, as well as to other… Continue reading New Business Titles – Morgan Grampian
The European Association of Advertising Agencies has published a guide aimed at agencies and clients throughout Europe. It tackles the issues of agency remuneration and how to deal with account conflict.Called “Client/Agency Partnerships in the New Europe: a fresh look at how to reach the right agreements on remuneration and exclusivity”. The guide covers the… Continue reading EAAA Publishes Guide On Agency/Client Relationships
At the PPA Conference held on Tuesday 3 May, there were calls for a “Magazine Advertising Bureau”, to promote the magazine industry as a whole to advertisers, in a similar way to the Radio Advertising Bureau.The consumer press session addressed the response to last year’s challenge which was decided on at the conference; magazine publishers… Continue reading PPA Call For Mag Ad Bureau
News Corporation has announced results for the nine months to the end of March. Overall the corporation achieved a 27.6% increase in profits, to A$852.8M (£410m). This increase was due to associate companies, such as BSkyB, of which News Corporation owns 50%. BSkyB had 3.4m subscribers, an increase of 1m since last June.Operating profits on… Continue reading News Corporation Results – Newspapers Down
QVC, the television home shopping channel which launched in the UK last October, is planning to expand into Europe with local language channels in Germany, France and Italy launching next year. Plans are also underway to launch channels in Norway, Denmark, Sweden and Belgium later this year. These will be English-based with bilingual telephone operators.William… Continue reading QVC To Expand Into Europe
BSkyB is to launch a new monthly listings magazine in September called Sky TV Guide. It will replace the quarterly Sky Plus and will cover full listings and editorial highlights for all Sky and Sky Multi Channels programmes.The 148-page magazine will have an initial circulation of 2.7m and will be mailed to all subscribers of… Continue reading BSkyB To Launch Sky TV Guide
