The next MRG evening meeting will tackle the question of whether advertising persuades people to go out and buy goods or influences the conclusion they reach later at the purchasing stage. Andy Farr of Millward Brown will describe an experiment which demonstrates that enhancing perceptions is easier than persuasion.The meeting will be held at JWT… Continue reading MRG Evening Meeting
Compaq has signed a major sponsorship deal with Queens Park Rangers football club. The personal computer manufacturer has signed a three year contract with the club, described as the biggest in the club’s history. Compaq, which has never sponsored a football club before, takes over from smaller computer outfit CSF. Coors Lager has announced that… Continue reading Football Sponsorship Deals
David Berg, GMTV controller of research and marketing, is to join the BBC at the end of July as scheduler of BBC1. He will advise Alan Yentob on winning and retaining audiences, in a job similar to that of Dick Emery, director of marketing strategy at the ITV Network Centre. The BBC is also shortlisting… Continue reading Appointments
The Independent Television Commission has today advertised a licence to provide a Commercial Additional Service on spare capacity within the broadcast signal for Channel 4 and S4C.A CAS licence is usually used for subscription services or closed user groups. The spare capacity on C4 was originally advertised in 1992 but no bids were received; the… Continue reading ITC Re Advertises CAS Licence
Associated Newspapers is taking full control of the new London cable television station, Channel One, which is due to be launched this autumn. Associated, which owned 80%, has bought out SelecTV, the owners of the remaining 20% of the new channel. Channel One will include more news coverage than originally planned. SelecTV plans to launch… Continue reading Associated Buys Out Selec TV
Bob Hulks, chief executive of BARB, has announced that he is to leave, after nearly five years. He is leaving to take up new challenges elsewhere in the industry. Bob joined BARB in November 1989, shortly before the award of the current Audience Measurement contract in 1991.The BARB Board has said that it has accepted… Continue reading Chief Executive Of BARB To Leave
Emap Newspapers is to launch a singles magazine called One4one on July 20, aimed at the 20-45 age group. It will be a national introductions magazine with editorial and features taking up the first 20 pages and personal ads taking up the remainder.A 60-page dummy issue has been produced and includes a feature on singles… Continue reading Emap To Launch Singles Magazine
According to the ITC’s annual survey of cable subscriptions, the average cable television subsriber is now paying £22.61 per month (including VAT). Based on the latest total of broadband subscribers, this indicates that the industry’s annualised gross revenues from the television side of the business are now running at about £150 million. The average subscription… Continue reading Cable Business Hits £150 Million
The ITC’s criticisms of GMTV do not follow viewers’ opinions, if quality is measured by viewers’ enjoyment. According to a study carried out by Carat Research into attention and enjoyment levels of TV programmes and channels, GMTV is enjoyed by more of its viewers than TVAM, and is steadily improving on itself. % of viewers… Continue reading Viewers Disagree With ITC Over GMTV
The Newspaper Society has arranged a meeting with Camelot, the consortium which won the contract to run the National Lottery, to emphasise the importance of using regional press in lottery promotion, in order to involve the community. Roger Holland, head of marketing at the Newspaper Society, has said that “the regional press is in a… Continue reading Lottery: Regional Press Is Important
