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JVC is to sponsor Sky sports coverage of the England cricket team’s tour of the West Indies. Coverage of the tour starts on February 16. Bell’s Scotch Whisky is to sponsor the GQ magazine show called Its A Man’s World.
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Conde Nast is the second publisher to release ABC figures for July to December 1993. Vanity Fair and GQ recorded the highest year-on-year increases in their circulations, while Vogue and Brides and Setting Up Home faired less well. TOTALS UK & EIRE JL-D92 JL-D93 %CH JL-D92 JL-D93 %CH BRIDES&SETTING UP HOME * 68,288 65,727 -3.8… Continue reading Conde Nast ABCs
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Leaked papers from Virginia Bottomley, Health secretary, to the Cabinet, reveal that the government is not aiming for a complete ban on cigarette promotion, but rather a levy on tobacco advertising; another idea is to stop tobacco firms claiming advertising expenditure as an expense for tax purposes.The paper confirms that the government is opposed to… Continue reading Tobacco Ads – Financial Disincentives
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The latest RAJAR figures released today offer little encouragement for BBC Radio with its share of listening falling by 3.5% points over the past year to 58.4% and its weekly reach falling by 5% points to 57%.Radio 1 has suffered most with its weekly reach falling from 36% in Quarter 4 1992 to 31% in… Continue reading BBC Radio’s Audience Continues To Decline
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The Independent Television Commission has written to Yorkshire Television to express concern over recent storyline in Emmerdale. The programme carried a Lockerbie-style air disaster close to the anniversary of the air crash.The ITC has received 64 complaints, with over 1,000 complaints sent directly to ITV companies. Although the programmes did not breach the ITC code,… Continue reading ITC Criticises Emmerdale
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Madagans plc is to sponsor the 2,000 Guineas horse race, on the second and third days of Newmarket’s spring meeting. Madagans, a debt collecting company, already sponsors the 1,000 Guineas. The £250,000 investment will go towards the prize money for the Jockey Club Stakes, on the middle day and the Classic on the final day.BMW… Continue reading Sponsor For Newmarket Spring Race
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The first ABC figures for July to December 1993 can be released; these are for the National Magazine Company’s titles. Only two titles have recorded a decrease year on year, both glossy women’s monthlies. Cosmopolitan recorded a slight decrease of 3.4%; She however performed rather worse, dropping over 11% on 1992. Esquire, the male monthly… Continue reading Latest ABC Circulation – Consumer Magazines
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The latest RAJAR data released today and covering the last quarter of 1993 shows that Commercial Radio has increased share and reach again – the fourth successive series of increases since the first RAJAR figures were released at this time last year.Over the year Commercial Radio has added 1.75m listeners weekly, almost entirely at the… Continue reading Commercial Radio Share And Reach Rise Again
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The Quarter 4 Rajar figures show the 3 national commercial stations, Classic FM, Virgin and Atlantic, taking an 8.1% share of all radio listening. This compares to the 6.5% share a year ago held by Classic and Atlantic. Classic’s share of listening has recovered again after a fall in the last quarter, it now stands… Continue reading National Commercial Stations – Latest RAJAR