Yesterday it was announced that Time Warner has teamed up with Pearson and MAI to launch a bid for the Channel 5 terrestrial licence, which is expected to be advertised in the next few weeks. Time Warner, Thames and Pearson put in an unsuccesful bid for Channel 5 in 1992. The consortium intends to offer… Continue reading New Channel 5 Bid
Wilton Group Plc and Shaw Media Corporation of Hong Kong have announced that they are to establish a satellite channel for the Chinese communities in Europe, an estimated 850,000. Most of the programming for the Chinese Channel will be provided by Television Broadcasts Limited of Hong Kong. Chinese Channel will broadcast predominantly in Cantonese, but… Continue reading New Satellite Channel – Chinese Speaking
Last night’s MRG Evening gave an insight into the new research developments using Neural Networks. Speaking was Alan Hendrickson of Pulse Train Technology.Alan began by pointing out that the majority of advertising spend goes on reaching the wrong, irrelevant people; campaigns are not targeted specifically enough. Much of current research contains misleading, “dirty” data. Their… Continue reading MRG Evening – Neural Networks
The Department of Trade and Industry’s statement on Friday, which gave both Carlton and Granada permission to control up to 25% of all TV advertising revenue as opposed to 25% of ITV revenue is expected to result in a three house system, according to trade press reports this morning.The three houses look likely to be… Continue reading Three Way Split For TV Sales?
Sales Team Restructures Emap MetroEmap Metro has restructured its sales team; Jerry Perkins will control Select and Mojo as well as Q; Sandra Maclean will take-over Empire as well as Premiere.Northcliffe NewspapersNorthcliffe Media Sales has restructured due to the retirement of regional sales director John Marriott. Steve Parry will take over John Marriott’s role in… Continue reading Appointments
Tony O’Reilly, who now owns almost 25% of Newspaper Publishing, owner of the Independent papers, has said that a full bid remains an option, although he would prefer to stay a minority shareholder. MGN has also indicated that it reserves the right to increase their offer. (Newsline 9/02)The statement from O’Reilly was forced by the… Continue reading O’Reilly May Make Full Bid For Independent
Complete Car, a new monthly motoring magazine, hits the news-stands this week with an ambitious print run of 250,000. The motoring magazine market is already as congested as the M25 and publisher Perry Motorpress recognises this fact but believes there is a gap for a title that appeals to all drivers. In his preface John… Continue reading Complete Car – First Issue Review
Mirror Group Newspapers said yesterday that it was reserving its right to increase its bid for Newspaper Publishing, the owners of The Independent newspaper. (Newsline 3/2/94).The MGM consortium which includes the Independent’s editor-in-chief Andreas Whittam Smith as well as El Pais of Spain and La Repubblica of Italy, is considering increasing its bid following talks… Continue reading Mirror Group May Increase Independent Bid
Following yesterday’s increased bid for LWT by Granada, the board of LWT have made it clear they still consider the bid inadequate. Sir Christopher Bland, Chairman of LWT, maintained that LWT shareholders would suffer a decrease in dividend income if they accepted. Media analysts agree that the offer is not over-generous and still hostile. Reports… Continue reading LWT Reaction To Increased Granada Bid
Polaroid is to sponsor the Channel 4 show Don’t Forget Your Toothbrush, in a deal estimated at around £500,000. The sponsorship package will be supported by a national 48-sheet poster campaign. The show, hosted by Chris Evans, begins its 12 week run this Saturday.AUTO EXPRESS EXTENDS SPONSORSHIPAuto Express’ sponsorship of The Motor Show programme has… Continue reading Polaroid Remembers Its Toothbrush
