At last night’s MRG meeting where ITV presented the results of their Clutter Research, the outcome was that as far as ITV is concerned, the debate is now closed.Results showed that clutter is not seen as such by viewers, and is in-fact a non-topic as far as they are concerned. David Brennan said that it… Continue reading CLUTTER RESEARCH – END OF TOPIC
HHL Publishing has acquired 13 puzzle titles from Harmsworth Magazines; they include the Crossword and Puzzle World series. The deal means that HHL Publishing now has 33 puzzle titles.HHL Publishing 071 388 3171Garage and Bodyshop Products, the monthly automotive title from Crystal Communications is to close. The title launched in March 1992.
The PPA has published guidelines for sponsored editorial and special advertising opportunities such as advertorials in conjunction with the British Society of Magazine Editors. The guidelines have been drawn up following draft guidelines introduced in March 1993. The guidelines are to ensure that advertising of this kind works for the benefit of readers, advertisers and… Continue reading Advertorial Guidelines
The Independent is giving away free copies at major stations throughout the country for yesterday and today this week, and next Tuesday and Wednesday.The sampling promotion follows an experiment carried out just in London three weeks ago. The free copies are accompanied by vouchers enabling half price copies, for the next four weeks.The Independent are… Continue reading Independent – Free Copies Promotion
HHL Publishing has acquired 13 puzzle titles from Harmsworth Magazines; they include the Crossword and Puzzle World series. The deal means that HHL Publishing now has 33 puzzle titles.HHL Publishing 071 388 3171Garage and Bodyshop Products, the monthly automotive title from Crystal Communications is to close. The title launched in March 1992.
The ITC, NTL and Videotron have carried out the first tests in the UK on a cable network of PALplus, a new wide-screen televiusion system that offers a cinema-style format.Tests have already taken place on ITV, Channel 4 and the BBC, but this was the first time the signals have been successfully tested on a… Continue reading PALplus Tests On Cable
The government plans to allow companies to use registered trademarks of rivals in advertisements, providing it is in “accordance with honest practices.” A bill received its second hearing in the House of Lords this week.The Advertising Standards Authority told MediaTel this morning that there is unlikely to be any changes in their reviewed code of… Continue reading ASA New Code – Latest
A Commons committee inquiry has published the report, Future of the BBC in which it says the BBC’s charter should be renewed for 10 years and it should continue to be licence fee funded. However, it called the licence fee a “regressive tax” and said it was essential that payments should be made easier for… Continue reading MPs Back Licence Fee Funding
General Motors announced yesterday that all its media buying activities were to be consolidated under Interpublic.At present GM’s media buying is split between several agencies; two of them, Lintas Worldwide and McCann Erickson are Interpublic subsidiaries. The two biggest losers from the new arrangement are believed to be Leo Burnett and D’Arcy Masius Benton &… Continue reading GM Media Purchasing Consolidated
Disney’s new film Aladdin, which opened across Britain on December 3 has already taken £2.4m at the box office. During the opening weekend alone it made double the money of Beauty and The Beast. It features the voice of Robin Williams as the genie and includes Tim Rice’s Oscar-winning single A Whole New World.
