The Independent on Sunday is to introduce more sections from October. There will be three broadsheet sections the current news section, plus an additional separate sports section, and the existing business section will increase from its current tabloid size to broadsheet.In addition, the supplement, the Sunday Review, will be given extra editorial pages. Ad director… Continue reading Independent On Sunday Alterations
The increasing use of advertorials carries legal difficulties, which are examined in a new quarterly newsletter from the PPA and law firm Clifford Chance. Advertorials must not mislead readers as to the origins of the feature. The current guidelines are explained in the Media Law Review. Other topics covered in the first issue are the… Continue reading ADVERTORIAL DIFFICULTIES EXAMINED
The Office of Fair Trading is making enquiries into the marketing agreement between More O’Ferrall Adshel and National Solus.The deal gives the companies 55% of all four-sheets; it is believed that the deal is the last hope for this sector of the industry.The Office of Fair Trading also asked for views on the position of… Continue reading Outdoor To Face OFT
The increasing use of advertorials carries legal difficulties, which are examined in a new quarterly newsletter from the PPA and law firm Clifford Chance. Advertorials must not mislead readers as to the origins of the feature. The current guidelines are explained in the Media Law Review. Other topics covered in the first issue are the… Continue reading ADVERTORIAL DIFFICULTIES EXAMINED
Last night’s MRG meeting was devoted to 3 papers from the Sixth Worldwide Readership Symposium held in San Francisco in April. The papers were;Quality of Reading Measures Assessed by Qualitative Research – Hilary Cade of RSL MediaQuantifying the Qualities: Should We Measure Contacts or Relationships or Both? – Chris Minter of Readers DigestAudience Accumulation and… Continue reading MRG MEETING – READERSHIP RESEARCH
The Office of Fair Trading is making enquiries into the marketing agreement between More O’Ferrall Adshel and National Solus.The deal gives the companies 55% of all four-sheets; it is believed that the deal is the last hope for this sector of the industry.The Office of Fair Trading also asked for views on the position of… Continue reading Outdoor To Face OFT
Figures for the first full week of viewing to the newly launched satellite channels and Sky’s Multichannel paid-for package have been released by BARB.Comparing the last full week of August, before the changes on 1st September, with the week ending 12th September it appears that Sky 1 encryption has lost it 1.4% of its total… Continue reading Latest Satellite Viewing Figures
The results of the first TGI Youth survey are released this week,revealing that children between the ages of 7 and 19 have a disposable income of £8bn, and even among 7-10 year-olds 50% made their own brand purchasing decision on trainers, for example.Children watch an average of 5 hours a day in front of a… Continue reading Youth TGI Survey Results
Yesterday Channel 4 and the Independent newspaper launched a new project called Power and the People, designed to bridge the gap between politicians and the electorate.The project aims to improve the current system of opinion polling, by introducing “deliberative polling”. This is whereby a national representative sample of voters study a particular issue before answering… Continue reading C4 / Independent Polling Inititative
Sky Television has confirmed that it is planning to bid for exclusive rights to cover Wimbledon and domestic Test cricket.
