The latest survey from the IPA on Trends in Television Viewing for the second quarter 1993 shows that viewing levels are 2% lower than in the first half of 1992.The share of this viewing taken by ITV has fallen to below 40% for the first time. The ITV share of viewing to commercial channels has… Continue reading IPA TV Viewing Trends
Today the Financial Times launched a colour supplement about the Whitbread Round the World Yacht Race.It is the first time for more than 20 years that the FT has brought out a colour magazine. It is the first in a series planned by the paper.The supplement is sponsored by BT, Whitbread, and Intrum Justitia. The… Continue reading FT Colour Supplement – Review
Following Peter Brooke’s speech at the Royal Television Society’s conference in which he said that the BBC had made improvements in efficiency in the last few years, (Newsline 17/9) John Birt has called for the government to preserve the value of the licence fee and continue to link it to the retail prices index.Brooke also… Continue reading Broadcast Changes
Yesterday the Sunday Express launched a new section, making their total of sections now five. The new section has 40 pages, 25% given over to advertising. It has a more up-market feel than the rest of the Express, both in design and in content. It resembles the Guardian Weekend section.The editorial in yesterday’s edition contained… Continue reading Sunday Express Supplement – Review
Viacom International’s bid for Paramount Communications, agreed last Sunday, seems likely to be the beginning of a take-over war. There may be a counter-bid from QVC, the home shopping group, or from Turner Broadcasting, the owner of the CNN television channel. (Newsline 13/9)Either counter-bidder would then sell off Paramount Publishing, whose assets include Simon &… Continue reading Paramount Publishing Up For Sale
Following Peter Brooke’s speech at the Royal Television Society’s conference in which he said that the BBC had made improvements in efficiency in the last few years, (Newsline 17/9) John Birt has called for the government to preserve the value of the licence fee and continue to link it to the retail prices index.Brooke also… Continue reading Broadcast Changes
There will be a conference on “The Future of TV and Radio Sponsorship” on October 22 1993, to be chaired by Alan Chilton, Chairman of the ITV Sponsorship Committee.The conference, organised by Henry Stewart Conference Studies, aims to provide factual information and guidance useful for broadcasters, sponsors and their agencies.Sponsorship opportunities will be assessed, as… Continue reading Future Of Sponsorship Conference
There will be a conference on “The Future of TV and Radio Sponsorship” on October 22 1993, to be chaired by Alan Chilton, Chairman of the ITV Sponsorship Committee.The conference, organised by Henry Stewart Conference Studies, aims to provide factual information and guidance useful for broadcasters, sponsors and their agencies.Sponsorship opportunities will be assessed, as… Continue reading Future Of Sponsorship Conference
Peter Brooke, National Heritage Secretary, speaking last night at the Royal Television Society Convention, warned the BBC that it must not assume that it would win the battle for the renewal of the charter. The BBC’s current charter expires in 1996.Brooke praised the reforms introduced by John Birt, but said further changes would be necessary… Continue reading Brooke Warns BBC
Alban House Publishing is to launch a new magazine, Practical Musician, on 28 October. The A4 monthly title will have a cover price of £2.50, and an initial print run of 65,000.The magazine will be aimed at those people learning to play an instrument and enthusiasts, with tutorials, advice on playing techniques, features on classical… Continue reading CLASSICAL MAGAZINE LAUNCHING
