Yesterday the new home interest title from IPC, Homes and Ideas, was launched with an initial print run of 350,000. Editor Penny Harris, in a welcoming letter, states that it is designed “to help you make the most of your home”. The magazine is full of tips and ideas on ways to improve the home,… Continue reading HOME INTEREST PRESS OVERVIEW
Batchelors and Virgin 1215 have joined up in a promotion for Batchelors Cup-a-Soup, in which Virgin receives branding on 16 million Cup-a-Soup boxes, while Batchelors will receive promotion during Kevin Greening’s lunch time programme.Greening will ask listeners to name where they would most like to drink a mug of Cup-a-Soup; the winner will have the… Continue reading Batchelors And Virgin In Joint Deal
Simon Geller, currently editor of Mizz magazine, is to be the new editor of Me on from October.Lansdown Conquest’s media director, Penny Logier, is leaving the agency to join TMD Carat where she will become a full board member and head one of the company’s four business units.Logier leaves at the end of September, and… Continue reading APPOINTMENTS
Last night Dame Shirley Porter, LBC’s chairman, told a public meeting called to save LBC that it would not mount a legal challenge to the Radio Authority’s decision to remove its licence. Instead LBC will bid for one of the new FM frequencies to be advertised next year by the authority.A judicial review would take… Continue reading LBC TO BID FOR NEW LICENCE
The Radio Authority has released details of the 17 applications for the 2 ILR licences in Manchester. There were 11 aplications for the licence on the FM waveband only and 4 applications for the Am licence only. 2 bidders applied for both the FM and AM licences; (Newsline 9/9)Applicants For AM & FM Licence:Greater Manchester… Continue reading Manchester ILR Licence Applicants
From Sunday September 26 The Observer will have two new sections; Review and Life, and a new editorial team.The News broadsheet section will include an expanded comment section covering a wider range of issues as well as news and features. The Business section will also be a broadsheet. It will cover a range of city… Continue reading The Observer Gets New Sections
In a joint survey between the Research Business Group and the National Magazine Company it was found that readers actually read, enjoy and remember advertisement promotions.Readers of National Magazines titles were consulted, and showed a preference for advertorials because they are more interesting and informing, and “added value” both in providing product information and free… Continue reading Advertorials Approved By Readers
BSkyB yesterday announced its financial results for the year to June 1993. BSkyB made a pre-tax, pre-interest profit of £61.5m, compared to a loss of £47m last year. Interest charges of £8m reduce this to £54m. Turnover is £380m with 80% coming from subscribers to movie channels and Sky Sports.BSkyB is to launch its second… Continue reading BSkyB Announces Profits
The Times newspaper circulation has risen 20% since the price cut on Monday of this week, an increase of 70,000 copies.(Times’ own figures).In a report in the Financial Times, research among newsagents shows sales for broadsheets to be up. Both The Guardian and Independent have increased their sales, with the Financial Times unaffected and the… Continue reading Times Sales Rise
