The Football League yesterday announced that Endsleigh, the insurance company, is to replace Barclays Bank as sponsors of the Football League. The three year agreement is worth £3.5 million in total, and includes an option to extend the contract after three years.The season will start on August 14 as the Endsleigh Insurance League.
This year’s Media Research Group (MRG) conference centres around developments in media research, concentrating on how media planning has changed over the years and the impact these differences will have on the industry.Sessions at the conference (11-14 November) will include “Slicing up the airwaves” – seen through the eyes of David Mansfield of Capital Radio,… Continue reading Media Research Group Conference 1993
Phat, a monthly general interest/ life-style magazine for teenage boys launches this week, aimed at streetwise boys of 12-16 years. Phat aims to fill a gap in the market which currently centres around specialist titles cover- ing computer games or sports.Laurence Stubbs, the magazine’s ad manager, told Mediatel that Phat will appeal to the pre-… Continue reading Phat – First Issue Report
The Football League yesterday announced that Endsleigh, the insurance company, is to replace Barclays Bank as sponsors of the Football League. The three year agreement is worth £3.5 million in total, and includes an option to extend the contract after three years.The season will start on August 14 as the Endsleigh Insurance League.
Classic FM has joined forces with Time International magazine to offer advertisers a joint package covering both print and radio. The deal includes guaranteed spots in Classic Reports, the station’s nightly news, music and arts review programme, and space in Time International’s British Isles edition.There are no set rates for the new initiative as the… Continue reading Classic & Time Joint Sell
Allied Radio has denied rumours that it is to be taken over by Southern Radio and instead suggested that it is on the verge of an acquisition. Allied Radio includes Mercury and County Sound in Surrey and West Sussex and Southern Radio includes Southern Sound and Ocean Sound covering Sussex and Hampshire.
The London Radio Company, which has applied for 2 London radio licences, has appointed LBC’s former managing director, Charlie Cox, to head its management team. Both LRC’s bids are for speech-based services similar to those currently provided by LBC.
The London Radio Company, which has applied for 2 London radio licences, has appointed LBC’s former managing director, Charlie Cox, to head its management team. Both LRC’s bids are for speech-based services similar to those currently provided by LBC.
Billy The Fish and Sid The Sexist of Viz fame will face heightened competition later this year when rival comic, Zit, relaunches in a blitz which may well stun the alternative market.Having been sold by original owner, Humour Publications, Zit now aims to take itself more seriously (in a humorous sort of way), by taking… Continue reading Zit Goes For It Against Rival Viz
Classic FM has joined forces with Time International magazine to offer advertisers a joint package covering both print and radio. The deal includes guaranteed spots in Classic Reports, the station’s nightly news, music and arts review programme, and space in Time International’s British Isles edition.There are no set rates for the new initiative as the… Continue reading Classic & Time Joint Sell
