Guy Zitter will become managing director of the Daily Mail in November 1994, when Bill Pressey retires. Zitter will become deputy md in October retaining control of sales. But this will ultimately pass to Mike Ironside when Zitter becomes md.Martina Dodson’s appointment as sales director of Capital Radio has been confirmed. She joined from the… Continue reading Appointments
The Daily Express announced today that it is increasing its cover price by 2p to 32p from Monday 2 August.The Daily Express stated today that as it is a mid-market tabloid it is not as price sensitive as the popular tabloids, and that the soon to be introduced improvements will far outweigh this price increase.The… Continue reading Daily Express Price Increase
According to a report in Broadcast magazine today, the BBC is seeking to add Barry Humphries to its recently confirmed acquisitions (Newsline today)Humphries’ most famous character will be back on ITV in Dame Edna’s Neighbourhood Watch this autumn, but it is thought that negotiations are already underway with Alan Yentob for a future series on… Continue reading Yentob Eyes Dame Edna Next
Meridian’s new children’s series, Boredom Busters, is to be sponsored by The Young Telegraph. The series will look at children’s summer activities throughout the school holidays.
The Daily Express announced today that it is increasing its cover price by 2p to 32p from Monday 2 August.The Daily Express stated today that as it is a mid-market tabloid it is not as price sensitive as the popular tabloids, and that the soon to be introduced improvements will far outweigh this price increase.The… Continue reading Daily Express Price Increase
Guy Zitter will become managing director of the Daily Mail in November 1994, when Bill Pressey retires. Zitter will become deputy md in October retaining control of sales. But this will ultimately pass to Mike Ironside when Zitter becomes md.Martina Dodson’s appointment as sales director of Capital Radio has been confirmed. She joined from the… Continue reading Appointments
It has now been confirmed that Andreas Whittam-Smith has indeed resigned as Chief Executive of Newspaper Publishing PLC. The Board has appointed him Deputy Chairman and Editor-in-Chief.Mr Whittam-Smith will concentrate on developing the papers; he presented extensive plans for development to the Board, but as Mediatel was told this afternoon by Alan Huw Smith, no… Continue reading INDEPENDENT BOARD MEETING – UPDATE
In a survey carried out by the Billett Consultancy with Channel 4, it was found that the most direct influence on ad recall comes from the composition order, length and action of the break itself rather than from the programme surrounding the break.The fewer commercials in a break, the better they are recalled; those in… Continue reading New Survey On Ad Recall
The Radio Times has released an ABC figure for January to June’93 of 1,503,379. This is a 3.8% fall year-on-year and a 5.6% fall on July to December’92.Since the duopoly was lifted in 1991 the Radio Times has enjoyed the highest circulation of the TV listings magazines. The other titles have yet to release their… Continue reading Radio Times’ ABC Falls
Closer Encounters, a new cinema advertising initiative launched by RSA Advertising this week, aims to bring cinema advertisers closer to film goers by placing promotions in foyers of cinemas, including product displays and sampling.Marketing manager with RSA, Paul Butler pointed out the advantages of such a system, claiming that advertisers can now “step out of… Continue reading Cinema Advertising Extension
