The Sun and Daily Mirror have both struck deals with filling station chains to give away free copies with purchases of petrol. The Sun struck its deal with Shell, offering a free copy with 25 litres of fuel; the Mirror has a deal with Esso offering one copy for £10 of fuel. Following the example… Continue reading Newspaper Sales Promotions
The new Saturday supplement to be launched on October 16 by the Daily Mail looks set to be a success. Dummies of the magazine have been shown to agencies and met with their approval.Guy Zitter, advertising director of the Mail, told MediaTel that the new supplement has been launched in direct competition to the Telegraph’s… Continue reading Mail Saturday Success?
Mills & Allen has sold all the 600 London panels owned by its subsidiary Dolphin Media to KMS Advertising plc, a company specialising in the premium end of the 48 and 96-sheet market. The panels were sold for £1.3m and the transaction is subject to approval by the Office of Fair Trading.Mills acquired Dolphin in… Continue reading M & A SELL DOLPHIN SITES
Primework Enterprises are to launch a new bi-monthly lifestyle magazine on October 8th, called Don’t Tell It.Aimed at ABC1 male and female readers aged 23-35 years, the editorial content will be centred around fashion and music, as well as topical issues. The style will be “irreverent but cultured” and will try to fill the current… Continue reading New Lifestyle Magazine
According to a leaked report commissioned by the government from Touche Ross, the BBC has been so successful at cutting overheads that it could be forced to reduce the cost of the licence fee.The BBC has reduced overheads and costs producing savings of £65m, which has been ploughed into programme making. The BBC now faces… Continue reading BBC May Cut Licence Fee
GE Publishing is increasing the IPR for its home and craft magazine Inspirations from 150,000 to 175,000. Ge claims the increase has been prompted by newstrade demand. It will also change its format from saddle- stitched to perfect-bound. It launches on September 7. Auto Express, in a bid to counter the threat of Emap’s Carweek… Continue reading Magazine Changes
The following Jan-June ’93 circulation figures have been released by ABC: TOTALS %CH vrs 92 UK/EIRE % CH vrs 92 IMPRV Y C F 60,809 15.7 60,523 15.3 TRAIL WLKR 27,173 10.7 27,122 10.6 AUTO TRDER 416,667 5.4 416,666 5.4 MOTHR & BBY 113,834 0.5 111,103 -0.2 TROUT & SLM 50,667 0.5 49,231 0.9 PARENTS… Continue reading Latest ABC Figures
Clerical and Medical are to sponsor Concerto!, Channel 4’s classical music series starring Dudley Moore. Prudential Corporation and Classic FM have teamed up in a deal to sponsor the Prudential Awards for the Arts. The package will involve programme sponsorship as well as commissioning a limited edition CD. The Award ceremony will be on 21… Continue reading Sponsorship Latest
National Readership Surveys is likely to start measuring Saturday readership separately in the New Year. It is currently running a final test.Roger Beeson, managing director, today told MediaTel that he is confident it will go ahead, although he could not confirm the exact details as yet. It is likely that readership will be measured from… Continue reading NRS To Measure Saturday Data
According to research company David Graham and Associates, ITV only just passed the 25% required for independent production in the period April to June 1993. 28.6% of the independently produced programmes failed to qualify under the terms of the quota; either because independents were required to use broadcasters’ facilities or because the producers had links… Continue reading ITV Just Fulfils Its Independent Quota
