London ITV company, Carlton Television, has set up a unique deal with the London Motor show, to run a series of advertorials in the form of news reports to appear in every ad break during the News At Ten. It has been stipulated, however, that each segment will be required to carry the word ‘advertisement’… Continue reading Carlton & Motor Show Advertorial
Sky One has this week launched its new autumn schedule at an estimated cost of £15m. Building on a monthly share of audience that has increased steadily since January the channel hopes the new schedule will boost its daytime female audience, as well as maintain its high male and children bias. Programmes include: Queen (mini),… Continue reading Sky One Launches New Schedule
Based on the Channel 4 programme of the same name, Transworld Sport magazine is due for release on September 18, published by the International Publishing Group and available quarterly.Publisher of the title, Richard Davis, pointed out to MediaTel this week that although the initial print run is estimated at between 80-100,000 copies, it is hoped… Continue reading Transworld Sport Enters Market
A survey conducted by Taylor Nelson Research claims that 25% of audiences watch News At Ten out of habit, 48% are regular viewers and 43% believe it commands authority.
Launched yesterday ‘Identity TV’ is billed as Britain’s first black entertainment channel. Backed by US giant Black Entertainment TV, the channel will deliver a mixture of drama, soap, comedy and music to Afro-Caribbean households in London.
The tabloid price war got underway yesterday, with the Daily Mirror claiming an increase in sales of 500,000 for the day, having drastically cut its coverprice by 17p to 10p for the day.The Sun confirmed to MediaTel this morning that its sales went up by only 280,000 on the first day of its price cut… Continue reading Mirror Sales Outdo Sun In Battle
The tabloid price war got underway yesterday, with the Daily Mirror claiming an increase in sales of 500,000 for the day, having drastically cut its coverprice by 17p to 10p for the day.The Sun confirmed to MediaTel this morning that its sales went up by only 280,000 on the first day of its price cut… Continue reading Mirror Sales Outdo Sun In Battle
Border Television has announced pre-tax profits of £1.25m for the year to April 30, increased from last year’s £1.21m. Earnings per share increased by 9% to 8.3p with the dividend rising by 22% to 3.3p. Trading profit rose to £1.7m (+44%), with turnover falling from £11.8m to £11m.Border chairman, Melvyn Bragg, is stressing that the… Continue reading Border TV Profits
ITV has just announced details of its new £173m programme schedule for the autumn – a line up which aims to increase ITV’s audience by targeting more younger, upmarket viewers.Speaking at a press conference this morning, network director, Marcus Plantin stressed the need for ITV to stay on its toes and not become complacent because… Continue reading ITV £173m Autumn Schedule
ITV has just announced details of its new £173m programme schedule for the autumn – a line up which aims to increase ITV’s audience by targeting more younger, upmarket viewers.Speaking at a press conference this morning, network director, Marcus Plantin stressed the need for ITV to stay on its toes and not become complacent because… Continue reading ITV £173m Autumn Schedule
