Northern & Shell’s March launch, OK! magazine, has shown considerable sales potential and will change from a monthly to a fortnightly later this year, it has been revealed. The publishing company is claiming first issue sales of 350,000 copies with the May edition following close behind it.Already in competition with celebrity magazine, Hello, which has… Continue reading OK! Doubles Its Chances
Northern & Shell’s March launch, OK! magazine, has shown considerable sales potential and will change from a monthly to a fortnightly later this year, it has been revealed. The publishing company is claiming first issue sales of 350,000 copies with the May edition following close behind it.Already in competition with celebrity magazine, Hello, which has… Continue reading OK! Doubles Its Chances
Kenneth Clarke has been named as the new Chancellor in a Cabinet shake-up.Environment secretary Michael Howard will succeed Mr Clarke at the Home Office.John Gummer replaces Howard, and Gillian Shephard takes over as new Agriculture secretary.
From Tuesday June 1 the ITV Network Centre will be based at:200 Gray’s Inn RoadLONDONWC1X 8HFTel: 071 843 8000Fax: 071 843 8158
ITV has introduced a new ‘God’ strand into its Sunday morning schedule which will include prayer requests and on-air ‘confessionals’. The programme , due to begin transmission in the autumn, is an attempt to boost the popularity of religious output and will take the form of a magazine show.”This initiative is the result of widespread… Continue reading ITV Sunday Schedule Strengthened
US pay- television company, Flextech, has taken a 39% stake in The Family Channel, headed by Pat Robertson and due to launch on Astra on September 1. The deal has been valued at £3m, with sources within the company predicting that the channel will be profitable within its first 18 months. Shares in Flextech rose… Continue reading Flextech Takes Stake In Family Channel
BBC Gardeners World Magazine is to made available in 120 garden centres throughout the country, in a new initiative to increase sales of the magazine. Publishers of Gardeners World, Redwood Publishing, believe that it could lead to a rise of over 50,000 copies a month, attracting readers who would not usually purchase a copy in… Continue reading Gardeners World Plans To Boost Sales
BARB viewing figures for the week ending 16/5 show a 7.7% year on year increase in terrestrial viewing from 21 hours and 20 mins to 22 hours and 58 mins; representing the first real upward turn in this sector since the beginning of the year.The combined ITV and Channel 4 share of viewing rose by… Continue reading Terrestrial Viewing Shows Increase
A major factor in increasing ad revenue in the future will be the return to advertising by brands, according to a report this week by the Association of Media Independents, which forecasts the impact of the economy on revenue placing particular emphasis on TV advertising revenue.The report predicts that; ITV and Channel 4’s share of… Continue reading AMI Examines Ad Revenue To 2002
As reported in the most recent edition of Marketing Week (28/5) Saatchi & Saatchi has ousted J Walter Thompson from the top slot as number one agency in terms of total expenditure (Register MEAL figures). WCRS rose up six places since last year jumping from 18th to 12th on the list.Total expenditure – Press &… Continue reading Top Agencies According To Register Meal
