An advertising campaign promoting religion released before Christmas had a tremendous effect on church attendences, according to a recent examination of the results.“Come to church this Christmas” was exposed on 20 local radio stations surrounding the Oxford area, as well as 55,000 car stickers and 150 bill- board advertisements. £10,000 was spent on the campaign… Continue reading God Ads Work Says Research
Plans to encrypt UK Gold, as discussed on its launch in November, are not currently an issue, a spokeswoman for the channel told MediaTel this morning. Forecasts and projections made before the launch are fulfilling expections she claims, but converting the archive station to subscription is not high priority.Having just released details of its June… Continue reading UK Gold – No Plans To Encrypt
QualitiesThe 6-monthly ABCs for November to April’93 show the Independent on Sunday achieving the highest increase among the qualities, up by 4.1% to 395,000. It will be interesting to see whether it maintains this level of increase over the next few months as changes at the Observer begin to take effect.The Sunday Telegraph and Sunday… Continue reading National Press Round-Up – April
Managing director of BBC network radio, Liz Forgan, spoke on Radio 2 last night about the future of the Corporation’s five national stations. Forgan believes that all the radio stations will remain in place after the BBC’s charter is renewed in 1996, following doubts over the future of Radios 1 and 2.Commenting on plans to… Continue reading Forgan Defends BBC Radio
It has just been announced that London Weekend Television has taken over a major shareholding in Yorkshire Tyne Tees Television, as well as taking on the airtime sales contract for the ITV station (YTT’s airtime will be sold in conjunction with LWT’s airtime by Laser Sales Limited, which since February 1993 has been a wholly… Continue reading LWT Takes Over YTT Holdings & Sales
Outdoor specialist Concord has just finalised a management buyout from HTV. A management team, comprising of seven people, has bought the company for £2million.Peter Waddell, chairman of Concord, says, “When HTV took the decision to divest of its non core activities, this, with the assistance of 3i, gave us the opportunity to acquire Concord”.
The Sunday Times accounts for 46% of all the quality Sunday newspapers sold in Britain, according to latest ABC figures released in yesterday’s press. Details for the other papers run as follows; Average Sales (m) Change on Apr92 %+ S. Times 1,226,000 59,000 5 Observer 500,000 -41,000 -7.5 S.Telegraph 582,000 25,000 4.5 IoS 382,000 -20,000… Continue reading Quality Sundays Sales Highs & Lows
It was announced at the end of last week that Yandell Publishing’s monthly title, Healthy Eating, has been bought by Charlbury-based Mediawatch. The magazine was bought by Yandell only last year but recent financial problems precipitated its sale Mediawatch: 0608 811266 Jayne Marsden has been named as the new editor of Prima magazine, taking over… Continue reading Magazine News
The future of BBC Select will be the main topic of discussion at the next BBC management meeting on Thursday, the first time the specialist commercial subscription service has been reviewed since John Birt took over as director general of the Corporation. According to reports, Accountancy TV has fallen behind projections and negotiations for four… Continue reading BBC Discusses Future Of Select TV
BT will be selling satellite dishes from their BT shops and ‘selected high street outlets’ from the autumn according to press reports out today.The satellite dishes, which will be used to receive BSkyB broadcasts from the Astra satellite will be in direct competition with Amstrad, currently the largest supplier of satellite dishes and receivers. BT… Continue reading BT Moves Into Satellite Dishes
